Is your data safe and secure?
People need to be able to trust the enterprises and databases holding their data.
Data breaches are an unfortunate consequence of the application of technology in the modern world. The information economy has placed a significant premium on personal information relating to everything from finance to dating, and even health care.
Prescriptive, predictive, and descriptive analytics have transformed the value of a person into the sum of the data accumulated through our living, working, and spending decisions. Analysts spend their time filtering, averaging, analyzing, and parsing the data at their disposal. They are expected to form predictions and models based on the implications. All of this is done to generate valuable information that can be used, and that can be sold, to generate revenue for someone other than the person whose information has been captured.
Information stored in data banks is often protected by some form of security, but each of these data banks is subject to breach, whether due to human error or criminal aggression. Recent and continuing broad-scale hacking incidents have increased both awareness and scrutiny regarding the holders of data as well as the systems they use to protect it.
The recent Facebook data breach has exposed tens of millions of people to potential misuse of their personal finance information. With names such as Cambridge Analytica ( a data mining firm ) who are supposedly involved in cases where data has been used to influence elections. Facebook who has more than a billion global users and more than a million indian users. To imagine the data held by facebook would be humungous.
A country’s government also hold large amount of data of all it’s citizens in various ways and so they should ensure the data is safe and secure and not misused. For example, our government has several schemes under which they store the same data such as AADHAR, BHAMASHAH, Election Schemes, PAN Card, Electric city, water, House Data etc. This data, in case it suffers a breach can be used to influence major decisions or to blackmail or harass the citizens, as the previous incidents say many data firms have used this kind of data to influence several polls.
Given the sheer size of some breaches versus the alleged security promised by some of the data vaults, people must become more vigilant about their own data identity. Whether sharing that information is in fact required by law is debatable, but people more often than not decline to ask. Perhaps it’s time to talk about the risks involved and the actual need to supply all the descriptive detail. Could a simple application be created that uses an algorithm to translate your number into a unique derivative that is then attached to a record instead, and could that do away with the need for other unique identifiers? Could bio metrics such as voice, fingerprint, iris, or face scan be used? Even those technologies aren’t absolutely guaranteed to be secure.
It’s time for data collector transparency. People need credible certification of security and adequate notice of system upgrades and changes. Clear information regarding how the security of the physical database is ensured must become a legal requirement.
Service and technology providers, vendors, and their servers need secure firewalls, data encryption, and constant monitoring. People must demand this, and people need to educate themselves regarding descriptive data threats.
The lessons from data breach history are clear. Deployment failures occur when databases are not performing as designed. Leaked data results when hackers access any data that has not been encrypted. Damaged databases require immediate repair and restoration. In-house saboteurs will steal or damage databases and backups. Multiple database features present multiple ways for hackers to enter a system. Hackers plug in data as SQL injections to alter code and change data. Businesses must segregate authorities and powers of both users and administrators. Current threat levels mandate that administrators stay current and consistent in their security practices. Despite any and all of that, threats evolve and persist.
While the average end user doesn’t know or understand much about data breaches or hacking, one thing is clear: People need to be able to trust and rely on the enterprises and databases holding their personal information. People need to know that their data is safe and secure.
Tarun Taunk
Editor-In-Chief
Budget 2018 is a Booster for Infrastructure Industry
The budget does seem to have some promising measures and provisions for the Indian tourism and hospitality industry that has emerged as one of the key drivers of growth. Today, when India has achieved the position of being the fastest growing domestic aviation market in the world, increasing the number of airports considerably is imperative to ensure that the growth impetus does not hit an infrastructure roadblock and the momentum continues. It is heartening to see the government backing up the ambitious UDAN plan with budgetary provisions for airports. What is noteworthy is that the thought process has been comprehensive, and in addition to connectivity there is a separate mention of expanding airport capacity by five times, which is a pressing problem, for many congested airports of the country.
A reformist budget for startups and digital India. Government’s impetus on digitizing the rural hinterlands, focus on smart cities and commitment to blockchain technology, will encourage the promotion of digital payments across the country, thereby making India truly digital. Further, disallowing cash payments beyond Rs 10,000 by trusts and institutions will boost digital payments.
There are small investors who needed to be protected, if they make some money. Therefore, small investors who earn up to a Rs 1 lakh a year from the market were all exempted. On the other hand, we found that there were a very large wealthy investors, domestic as well as international. In today’s set of situation, to continue with an exemption for the wealthiest is against the grain. This is particularly when you need revenue social sector schemes.
Indian market is matured. It has withstood the impact of the nuclear tests or the cash ban and GST. It withstood all such events and strengthened beyond a point. Only those with some myopic vision will say, oh! One day the Sensex fell, this is a no confidence in the economy. That is a very myopic analysis.
As far as direct tax is concerned, we are well ahead of the 16 per cent. Direct taxes are covering up for it. As far as the GST is concerned, I think that is the elephant in the room in the sense that nobody knows which way it is going. So far, we are having teething trouble putting all the mechanisms for anti-evasion in place. But once we are able to do that, I am quite certain that the GST revenues will increase. My fundamental faith in that is based on the fact that if your revenue base which ..
Tarun Taunk
Editor-In-Chief
Economic Development of a Country
In modern times, State participation in economic activity can hardly be a matter of disagreement.
The free play of economic forces, even in highly developed capitalist countries, has often meant large unemployment and instability of the economic system.
In the advanced countries, State intervention has been invoked to ensure economic stability and full employment of resources. State action is all the more inevitable in under-developed economies which are struggling hard to get rid of poverty and to attain higher living standards.
Accordingly, Governments are playing a vital role in the development of under-developed economies.
Their role is all the more remarkable in the following respects:
• Comprehensive Planning:
In an under-developed economy, there is a circular constellation of forces tending to act and react upon one another in such a way as to keep a poor country in a stationary state of under-development equilibrium. The vicious circle of under-developed equilibrium can be broken only by a comprehensive government planning of the process of economic development. Planning Commissions have been set up and institu¬tional framework built up.
• Institution of Controls:
A high rate of investment and growth of output cannot be attained, in an under-developed country, simply as a result of the functioning of the market forces. The operation of these forces is hindered by the existence of economic rigidities and structural disequilibria. Economic development is not a spontaneous or automatic affair.
On the contrary, it is evident that there are automatic forces within the system tending to keep it moored to a low level. Thus, if an underdeveloped country does not wish to remain caught up in a vicious circle, the Government must interfere with the market forces to break that circle. That is why various controls have been instituted, e.g., price control, exchange control, control of capital issues, industrial licensing.
• Social and Economic Overheads:
In the initial phase, the process of development, in an under-developed country, is held up primarily by the lack of basic social and economic overheads such as schools, technical institutions and research institutes, hospitals and railways, roads, ports, harbours and bridges, etc. To provide them requires very large investments.
Such investments will lead to the creation of external economies, which in their turn will provide incentives to the development of private enterprise in the field of industry as well as of agriculture. The Governments, therefore, go all out inbuilding up the infrastructure of the economy for initiating the process of economic growth.
• Institutional and Organisational Reforms:
It is felt that outmoded social institutions and defective organisation stand in the way of economic progress. The Government, therefore, sets out to introduce institutional and organisational reforms. We may mention here abolition of zamindari, imposi¬tion of ceiling on land holdings, tenancy reforms, introduction of co-operative farming, nationalisation of insurance and banks reform of managing agency system and other reforms introduced in India since planning was started.
• Setting up Financial Institutions:
In order to cope with the growing requirements for finance, special institutions are set up for providing agricultur¬al, industrial and export finance. For instance, Industrial Finance Corporation, Industrial Development Bank and Agricultural Refinance and Development Corporation have been set up in India in recent years to provide the necessary financial- resources.
• Public Undertakings:
In order to fill up important gaps in the industrial structure of the country and to start industries of strategic importance, Government actively enters business and launches big enterprises, e.g., huge steel plants, machine-making plants, heavy electrical work and heavy engineer¬ing works have been set up in India.
• Economic Planning:
The role of government in development is further highlighted by the fact that under-developed countries suffer from a serious deficiency of all types of resources and skills, while the need for them is so great. Under such circumstances, what is needed is a wise and efficient allocation of limited resources. This can only be done by the State. It can be done through central planning according to a scheme of priorities well suited to the country’s conditions and need.
Tarun Taunk
Editor-In-Chief
Big Profit Shown in Crypto Currency
A crypto currency (or Known currency BitCoin) is a digital asset designed to work as a medium of exchange that uses cryptography to secure its transactions, to control the creation of additional units, and to verify the transfer of assets. Crypto currencies are classified as a subset of digital currencies and are also classified as a subset of alternative currencies and virtual currencies. There is more than 1500 crypto currencies are there.
A growth is unbelievable in this sector so people are investing after the notification of government. In some currency there was more than 500 % growth. A article publish that Mr. Amitabh Bachhan Invest around 1.65 Cr. in 2015 in Bit Coin and his worth was 112 Cr. in Mid of December. There was lots of more example who gain and who lose the money in this sector. You can directly invest thru your regular bank as you do in mutual fund or SIP.
The legal status of crypto currencies varies substantially from country to country and is still undefined or changing in many of them .China Central Bank banned the handling of Bitcoins by financial institutions in China during an extremely fast adoption period in early . There are several cryptographic technologies that make up the essence of Bitcoin.
First is public key cryptography. Each coin is associated with its current owner’s public ECDSA key. When you send some Bitcoins to someone, you create a message (transaction), attaching the new owner’s public key to this amount of coins, and sign it with your private key. When this transaction is broadcast to the Bitcoin network, this lets everyone know that the new owner of these coins is the owner of the new key. Your signature on the message verifies for everyone that the message is authentic. The complete history of transactions is kept by everyone, so anyone can verify who is the current owner of any particular group of coins.
The first decentralized crypto currency, Bitcoin, was created in 2009 by pseudonymous developer Satoshi Nakamoto. It used SHA-256, a cryptographic hash function, as its proof-of-work scheme.In April 2011, Namecoin was created as an attempt at forming a decentralized DNS, which would make internet censorship very difficult. Soon after, in October 2011, Litecoin was released. It was the first successful crypto currency to use scrypt as its hash function instead of SHA-256. Another notable crypto currency, Peer coin was the first to use a proof-of-work/proof-of-stake hybrid. IOTA was the first crypto currency not based on a blockchain, and instead uses the Tangle. Built on a custom blockchain, The Divi Project allows easier exchanges between currencies from within the walletand offers the ability to use personal identifying information for transactions. Many other crypto currencies have been created though few have been successful, as they have brought little in the way of technical innovation. On 6 August 2014, the UK announced its Treasury had been commissioned to do a study of crypto currencies, and what role, if any, they can play in the UK economy. The study was also to report on whether regulation should be considered.
Block to the block chain is difficult, requiring time and processing power to accomplish. The incentive to put forth this time and electricity is that the person who manages to produce a block gets a reward. This reward is two-fold. First, the block producer gets a bounty of some number of Bitcoins, which is agreed-upon by the network. (Currently this bounty is 25 Bitcoins; this value will halve every 210,000 blocks.) Second, any transaction fees that may be present in the transactions included in the block, get claimed by the block producer.
When the block chain after the transaction has become long enough, it becomes near-impossible for another branch to overcome it, and so people can start accepting the transaction as true. This is why ‘blocks’ also serve as ‘confirmations’ for a transaction. Even if another branch does overcome the one with the transaction, most of the blocks will have been generated by people who have no affiliation with the sender of the coins, as a large number of people are working to generate blocks. Since transactions are broadcasted to all nodes in the network, these blocks are just as likely to contain the transaction as the blocks in the previously-accepted branch.
Bitcoin relies on the fact that no single entity can control most of the CPU power on the network for any significant length of time, since, if they could, they would be able to extend any branch of the tree they chose, and faster than any other branch can be extended, making it the longest branch, and then permanently controlling which transactions appear in it.
A wallet stores the information necessary to transact Bitcoins. While wallets are often described as a place to hold or store Bitcoins due to the nature of the system, Bitcoins are inseparable from the block chain transaction ledger. A better way to describe a wallet is something that “stores the digital credentials for your Bitcoin holdings” and allows one to access (and spend) them. Bitcoin uses public-key cryptography.
A wallet stores the information necessary to transact Bitcoins. While wallets are often described as a place to hold or store Bitcoins, due to the nature of the system, Bitcoins are inseparable from the block chain transaction ledger. A better way to describe a wallet is something that “stores the digital credentials for your Bitcoin or other Crypto currency holdings.
Before investing and making fast money take an advice from experts.
Tarun Taunk
Editor-In-Chief
[book id=’121′ /]
POWER OF TESTIMONIALS
When you big up your own sale, services or product, people can be very sceptical – and rightly so.
It’s easy for us to say great things about ourselves, but a glowing endorsement from someone else is much more powerful than anything you can say about yourself.
Good testimonials can dramatically increase your sales.
Good testimonials can significantly boost your credibility.
Good testimonials can build a stronger connection with your customers
GETTING TESTIMONIALS
1. Get a testimonial soon after the customer has bought.
It’s when the customer is feeling the most love for you so don’t wait and miss this window. It also gives you a constant flow of new testimonials so you won’t have to keep using the same old stuff.
2. If your testimonial is specific it will be more effective.
Rather than just say you’re great, encourage your customers to comment on particular aspects such as:
• Speed of delivery
• Communication
• Customer service
• Why they decided to buy from you
• Quality of the product
• Who they would recommend use your service and why
• A specific problem you overcame
• How much money they saved
• Increased revenue
3. Get them to make it personal
Never edit a testimonial. Its personality will show it’s authentic and it’ll contrast with your sales copy. When your customers demonstrate what problems they had and how your product or service helped them, other people can identify with them and how you could help them.
Whenever you use a testimonial always include the person’s name and company or town, and if possible use a photo alongside it. Anonymous just won’t cut it.
4. Boost your USP
Ask for testimonials around your USP. For example, if your USP is a money-back guarantee, ask your customer to explain why that made them feel comfortable about buying your product. If you always deliver next day, get your customers to write about it. It offers a really serious, third-party endorsement to your own USP claims.
5. Give them helping hand
With the best will in the world your testimonial won’t be as important to your customer as it is to you. People are busy and sometimes just don’t know what to say. Offer to help your customers write their testimonials.
Suggest you draft something based on what they’ve told you and what you know, and send it over to them for approval. Tell them they’re free to change it as they wish. Make it easy for them and they’ll be even happier.
Be remember that never, ever post a testimonial that hasn’t been approved by the customer.
6. Always say thank you
It’s sounds obvious, but don’t forget to thank your customer for writing something nice about you. It also confirms your relationship and reminds your customer they made a good choice in buying from you.
Use them everywhere
Don’t leave them languishing in a folder on your desktop or at the back of a drawer. Use your testimonials everywhere:
• In your marketing sales copy
• On your website
• In your PR
• On social media
• In frames around your shop
• In your foyer and meeting rooms
• In adverts
• In a dedicated booklet
• With your direct mail
You can’t have too many testimonials in your marketing. If you haven’t already, put a process in place to ask all your new customers for one within a couple of weeks of them buying from you. And then use them.
Tarun Taunk
Editor-In-Chief
[book id=’120′ /]
Business growth on Festival
India is the land of festivals, cultural fairs and holistic seasonal congregations. The country celebrates a wide range of delightful events passionately and spiritually in commemoration of the Rishis, Gurus, Gods and Goddesses and the victory of good over evil since down the ages in excess of four festivals per month without government intervention and participation except security personnel in unusual situations. As per the data released by Rajya Sabha – 2013 (Government of India), there are 51 official festivals of which 17 are nationally and 34 are regionally or locally celebrated. These festivals help to reinforce cultural roots and values, enable communities to preserve their traditions and bring economic values. All these auspicious festival roots are connected with the economic agents such as agricultural bliss, business prosperity, entrepreneurship development and social benefits.
Similarly, India is equally significant for temples which attract huge stocks of wealth by offerings, donations in the form of cash, ornaments, lands and kind by its devotees with belief and trust. Shri Padmanabha Swamy temple (Thiruvananthapuram, Kerala) is an icon for holding huge stock of gold and diamond ornaments and Sri Venkateshwara Swamy temple (Thirupathi, Andhra Pradesh) for attracting hundreds of crore rupees every year. With the usage of temples wealth, Government of Andhra Pradesh is running many subsidy and welfare schemes in a discriminatory way adhering to the majority’s beliefs like many other state governments do in India. Despite this, these temples are evidenced for the welfare of the people through food distribution, free education and facilitating water and health facilities.
Therefore, it can be said that temples are the stocks of abundant wealth and festivals are vibrant of our holistic economic system.
Economic Importance:
All these festivals allow the local communities to connect with their talent, art, craft, food, dance and other forms of cultural landscape and promote significant livelihoods through entrepreneurial activities. They fetch an economic boom through the culture of exchanging gifts, sweets and fruits which are completely associated with the economic agents such as producer, entrepreneur and consumer. In every festive season, demand for specific goods and services driven by cultural events and supply follow the demand by and large. Thousands of shopkeepers who live in a temporary shop on the streets find new opportunities during festive period.
Many market players believe that launching a new product or service during festival time attracts its target customers as compared to non-festival season. Therefore, producers and entrepreneurs wait for the auspicious occasion to launch their product or service for its demand and to establish the pan-India brand. Hence, mostly new products like automobile, home utensils, furniture and electronics etc, enter into the market during that time.
Festivals encourage the trend of sustainable spending specifically from the higher end of the social strata than the lower ends, and the lower ends tend to benefit from the consumption of the higher end by gaining additional income through entrepreneurial and tertiary activities.
Social Integration:
Celebration of the festivals is the way of life of Indians. Whole society integrates during the festivals to celebrate it privately and publicly in various temples, residential complexes, and at the streets by singing devotional songs and organizing peaceful processions of the Gods and Goddesses and exchanging sweets and gifts, etc, to the relatives, friends and neighbors. Therefore, it explores the situation to understand our co-existence of customs and culture with the economic agents.
Twelfth Five-Year Plan of India more specifically emphasized on inclusive economic growth by accommodating the marginalized sections into the mainstream economic system. In this practice, planning architects and policy makers still need to go a long way to achieve their principal goal due to splitting up of the people on the basis of gender, religion, social status and economic class by vigilant or reckless follow of western economic theories. This kind of incomprehensive economic approach never integrates the Indian society as a whole. We need to have more comprehensive understanding towards people customs, traditions, festivals and culture. On the other way our festivals succeeded in integrating the people, in community values and in ties social bondage to attain the peace, prosperity and social integrity of all the social strata in addition to bringing them into the mainstream economic system.
Tarun Taunk
Editor-In-Chief
[book id=’118′ /]
Turn your side- hustle into a success story thru Digital.
In today scenario 4×7 based work and earning will help you to get success. Passions go well beyond our day jobs – and turning them into viable business ventures has never been easier. A research found that 1 in 4 small business owners started their venture as a side project while being employed elsewhere. Research commissioned that 80% are embracing the side-hustle – taking on extra money-making projects outside their day job –to gain greater fulfilment.
It doesn’t take much time or effort to get started with your own side-hustle. Turning it into a business success story, however, takes a fair dose of perseverance and planning.
Invest in digital estate : Most side-hustles are born and live online, giving their founders the flexibility to operate in and around their regular office hours. Despite this, many aspiring business founders overlook the importance of a website and social media channels. In fact, 61% of small businesses still don’t have a website – putting their visibility to customers at a significant disadvantage to those which do.
When starting up your side- hustle, take the time to establish a website that’s simple to navigate and a domain name that’s easy to find. Platforms like WordPress make doing so easier and cheaper than ever before, requiring little to no technical knowledge to get a professional-looking site up and running. While you may not need an account on every social media platform, you should have a presence on the channels where your customers tend to go. Fashion and culinary businesses, for example, should consider Instagram a must-have to show off the quality of their products.
Daily Update your digital marketing: Side-hustles promise to turn lifelong passions into fulfilling sources of income, but for most won’t totally replace the standard day job. To avoid the side-hustle drawing too much time away from your main career, founders should consider automating as much of the business as possible. This isn’t as hard as it may sound – numerous tools and tricks exist to take the hassle out of pursuing your passion.
Digital marketing offers some low-hanging fruit for automation. Apps like Facebook Pages can schedule your social media posts well in advance, minimising the time needed to maintain your social media channels every day or week. If your side-hustle involves taking online orders for digital products, like e-books or software, you can tweak email auto-responders to send your customers their product every time an order comes in, or use platforms like Mail chimp to manage more complex orders. Simple automated processes like these ensure that side-hustles provide the flexibility that most start them for.
Good selling habits : There are no side-hustle lasts long if it doesn’t turn a profit, and doing so requires founders to exercise discipline in their marketing and selling. For service providers using online marketplaces., set a regular time to look for new jobs that you might bid for, or give yourself a target number of bids to submit every week. Those selling products, either physical or digital, should make a point of running a certain number of online or social campaigns every month, or contributing a certain amount of content to forums or channels which prospects frequent.
Having a strong website and social media presence makes a big difference to getting potential customers engaged. So too does establishing good selling habits and sticking to them. With the right digital assets and a little bit of discipline, anyone can make their side-hustle into a sustainable source of income and enjoyment. It may not replace your 9-to-5 career, but the side-hustle can provide something many jobs can’t – a sense of true ownership and purpose
Tarun Taunk
Editor-In-Chief
[book id=’117′ /]
E-commerce has changed the Business Style of SMB Owners
Internet & Smart Phone are new-age revolution, They changed the lives across the world enabling them to lead a highly convenient lifestyle. We can consider the communication field as the most important area that benefited with the Internet and the second place would go to the e-commerce. The emergence of e-commerce has helped people buy and sell online.
E-commerce has helped the Small and Medium business owners with their style of working.
It was almost impossible to reach out to the large customer base with the conventional methods of marketing. But Now with the e-commerce, it is a cakewalk. With the online purchasing and selling, you can sell or buy your stuff not just sitting at your office, with the buyer and customers around the globe. This has dramatically changed the lives of the small time business owners in seeing more profit coming their way.
It is affordable by a small-time business owner to set up his business on the e-commerce platform and it this affordability factor that enables him to venture into the business areas otherwise he would not have thought of.
Small business owners who specialized in a particular niche and had smaller business profits, now with the emergence of the e-commerce company are able to collaborate with big online companies and incur higher returns. This certainly has brought in smiles on the faces of small business owners.
The business owner is able to buy or sell directly to the consumer without any middlemen and this is highly beneficial for the both sides. The business owner is able to bring the product to the consumer in a much reduced price.
In the e-commerce platform it is easier to find out what works and what not by looking at other successful companies. This gives a clear-cut idea to a small-time business owner.
In the e-commerce platform, there are no holidays, it works 24 x 7, and thus the Purchase and sale can happen every single minute of the day and night. This is certainly a big advantage as there is no limiting factor in terms of time and thus more sales and more profit.
On an online platform if your business is run by just you or it is done by a team of 300 people is not evident for the customers. This helps the small-time business owner compete with the big ones and get the same visibility and conversions without any limitations.
There cannot be a better time to start an e-commerce site for either a startup or for an already existing brick and mortar store owner.
Tarun Taunk Editor-In-Chief
