Following a brief disagreement with Twitter’s owner, Elon Musk, Apple has “completely commenced” advertising on the social media platform. The development was verified by the new Twitter owner on Sunday during a Spaces session. Musk said last week that Apple is opposed to free speech and that the business has ceased running ads on the site. He added that Twitter might be removed from the Apple App Store by the iPhone manufacturer. Days after making his accusations, Musk visited with Tim Cook, the CEO of Apple, and made it clear that the problems had been handled.
In a tweet, he said, “Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.”
According to a Reuters report, the iPhone manufacturer was the top advertiser in the first quarter of 2022. Apple is one of the biggest marketers on Twitter. Apple spent about $131,600 on Twitter advertisements between November 10 and 16, down from $220,800 between October 16 and 22 after Musk’s official takeover in October. Apple stopped using the platform for advertising purposes for unknown reasons, most likely because Musk aims to redesign Twitter to safeguard “free speech,” and Apple does not want its ads to appear next to offensive or sensitive tweets.
Apple is hardly the only corporation that has ceased using Twitter for advertising. Last month, other automakers, including Audi and General Motors, discontinued their Twitter advertising. The food firm General Mills, which produces the Haagen-Dazs ice cream and the Cheerios breakfast cereal, has likewise stopped running advertisements on Twitter. According to reports, Pfizer, a pharmaceutical company that was crucial in developing the COVID-19 vaccine, stopped running ads on the social media site last month.
In the meantime, Amazon also intends to resume advertising on Twitter at a cost of roughly $100 million per year, according to a tweet from managing editor of the news website Platformer, Zoe Schiffer. When things are more settled between Twitter and Musk, the company might spend more money on advertising.