New Elite Max Up is unveiled above 25,000 ft & here’s a first glimpse
Swipe’s marketing team has just produced what could be its best work yet — and definitely it’s a ground-breaking plot. Swipe nails the vibe here, with all the hallmarks you’d expect. The home-grown brand offered consumers an amazing opportunity to win a helicopter ride. One lucky winner unboxes Swipe’s most advanced offering till date ELITE MAX with Mr. Shripal Gandhi, Founder and CEO of Swipe Technologies, mid air @25,000 feet.
“For the Elite Max, Swipe has taken care to create a memorable unboxing experience. Attention to detail was applied not just in crafting the smartphone but traditional unboxing also got a full makeover. Before the launch, to build an intrigue, we wanted our fans, users and followers to participate in #TheMaxLife contest on Facebook. We received an amazing response for the contest. The winner was rewarded with our new launch ELITE Max. In addition, the winner also experienced a helicopter ride with me. “, said Swipe Founder and CEO Mr. Shripal Gandhi.
It is not that these are just one-off stunts. This is how Swipe has always built their brand through an unconventional & radical approach. Being always fun, sometimes crazy and consumer-driven helps a company build trust with customers and increases customer engagement.
The #TheMaxLife contest had been buzzing in from October 3, 2016 which continued till November 18,2016. The winner was announced on November 30,2016. For the contest, the participants were supposed to share the #TheMaxLife image on their Facebook handles with hash tag TheMaxLife. The winner of the #TheMaxLife contest Rukhsheen Vajifdar from Mumbai city had done it successfully.