Eaton Electrical Launches Trailblazing ‘Let’s Go North’ Campaign for its Partners

image_previewEaton Power Quality, a technology leader in power management, has launched a ‘Let’s go North’ Campaignforpartners who performexceedingly well in Q3. Eatonpartners, resellers and distributors can grab huge rewards for achieving their set targets by September 2013, valid on sales of single phase UPS systems (1-20kVA) only. Eaton has announced this campaignto promote the sales of its exceptionally engineered single phase UPS. Additionally, partners also get a chance to win apple products and free UPS from Eaton on achieving targeted sales.

North India is emerging as one of the key destinations for manufacturing and operational industries thus opening myriad opportunities for Eaton. Tier 2 and 3 cities of North are witnessing frequent Eaton channel partner meets in the third quarter aggressively.With the release of multiple schemes in the same quarter, Eaton is on an aggressive mode to reach out to distributors, partners and resellers in every city of North India.

Apart from the multiple schemes, new initiatives viz. Telemarketing, Spot Buy offers and Sales Blitz are being deployed, to ensure the campaign can cohesively reach out to partners in Tier II and III cities in North India.

Sushil Virmani, Sales Director, Eaton Power Quality, South Asia, says on the launch of the campaign, “Partners are an integral part of our eco system. We are launching this campaign to drivethem on a dynamic expansion trajectory. We hope to replicate this campaign at pan India level”.

Lou Rosen Senior Vice President & General Manager,Power Quality business, Electrical Sector, APACsays, “We aspire to build relationships among our affiliates along withtrust and awareness about product needs and true value through such promotional activities. Our focus on this megatrend movement brings drive and urgency to our work as we connect to our partnersto grow sustainably in the right direction.”

As a lucrative beginning for the new partners, Eaton announces

  • Sales Bonanza offer for New Partners
  • Discounts on demo machines
  • First order Incentives
  • Total Order Discount

It also gives them an opportunity to participate in a lucky draw and win apple phones, on achieving sales revenue of over Rs 5 lakh before 30th September, 2013.

  • Sales Bonanza offer for Existing Partners
  • Partners can win free UPS as rewards on a minimum target slab at Rs 2 lakh worth of UPS sales
  • Partners, achieving revenue above their target slabs in the scheme duration, will be eligible for the rewards proportionally
  • The sales targets for each partner category are not defined on previous performance but depend on the revenues that they achieve at the end of 30th September, 2013
  • Target slabs defined for partners operating in Class A and B cities are different
  • Sales Bonanza offer for Distributor Sales Team
  • Top 6 performers can win Apple devices

Stretching the limits and raising the bar of achievements, schemes have been rolled out for every segment in every city. Eaton’s partners in North will pitch in for companies dealing with intelligent and innovative solutions in virtualization, cloud, business applications, big data, converged infrastructure etc and for industry sectors like banking, financial services, and insurance (BFSI), telecommunications, healthcare, retail, manufacturing and the public sector.