Konica Minolta Penetrates Into Western UP Market

Thursday, November 28, 2013:  Konica Minolta Business Solutions India Pvt. Ltd., a world-class technology company, organised a road show in association with their partner Alliance Digitech Pvt. Ltd in Noida’s Orange Pie Hotel on 23rd November 2013.

Initiated by Konica Minolta as a part of their constant efforts of reaching out to customers, the road show provided a platform for the company to demonstrate it to the prospective customers. It also acted as a forum for interacting with and educating consumers and partners regarding product usage and quality.
During this road show the consumers and partners were able to have hands on experience with the printing machines and witnessed the superior quality of the systems displayed. Konica Minolta bizhub 164, bizhub 215, bizhub 224 & bizhub C200 were displayed in the road-show.
Konica Minolta has been a frequent organiser of such road shows in the past. However, aimed at tapping the western UP market, this road show was considered as one of the most important one particularly with the presence of Mr. Tadahiko Sumitani – Managing Director, Konica Minolta Business Solutions India Pvt. Ltd.
Mr. Tadahiko Sumitani, MD Konica Minolta Business Solutions Pvt Ltd., on this occasion said, “Road shows are an integral part of our marketing strategy because it is through the road shows that we get to showcase our products to the consumers virtually at their doorstep. Our officers are present in strength at these shows to demonstrate the working of the products and enhanced quality of the output. As a key industrial township in the NCR we place a high priority on this Western UP town.”
The road show experienced a footfall of more than 100 customers, partners and jobbers from all around Western UP making it a huge success.