Paytm’s Incredible Diwali Sale Clocks 6X Growth
~Registers an unprecedented response on unstructured categories and its online-to-offline sales model~
Paytm, India’s largest mobile commerce platform concluded its three-day Diwali sale with a phenomenal response across categories. It reported a 6X growth in the pre-Diwali promotion that ended on November 5, 2015. The unprecedented traction was testimony to the Alibaba-backed company’s focus on unstructured categories such as Fashion, Home & Kitchen, Gifts & Sweets, mobile accessories etc. In addition Paytm also sold over 500+ motorcycles and more than 1,000 bicycles which were purchased online and delivered to customers from physical dealerships. Paytm had entered into an exclusive tie-up with Mahindra Two Wheelers to sell Mahindra Centuro motorcycles and Mahindra Gusto scooters through the site.
Speaking on the exceptional numbers, Saurabh Vashishtha, Vice President, Business, Paytm said, “Unstructured categories have always been our focus and our intent is to ensure that consumers see the widest assortment possible in these categories. The recently concluded Diwali sale re-validated our strategy. We saw tremendous interest from consumers leading to over 6-10X growth in transactions for these categories. Apparels, Fashion accessories, Home & Kitchen, Gifting and Diwali sweets were some of the best performing categories during the sale. We also saw significant preference for value added services during the sale. Our customers bought over 500 motorcycles during the sale from Paytm. In addition 20% all orders were delivered within 2 hours through the FED model. We registered a surge of 6-8 lakh concurrent users, which was 10-15 times the average peak traffic on the site.”
Consumers from Tier-2 and Tier-3 towns contributed to over 70% of the total traffic during the sale.