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ViewSonic: Pioneering the Future of Gaming Display Technology in India | Interview with Mr. Sanjoy Bhattacharya

Mr. Sanjoy Bhattacharya, Director Sales & Marketing, IT Business, ViewSonic India
Mr. Sanjoy Bhattacharya, Director Sales & Marketing, IT Business, ViewSonic India

An intriguing conversation with Mr. Sanjoy Bhattacharya, Director Sales & Marketing, IT Business, ViewSonic India

Khushagra: How does ViewSonic demonstrate leadership in the gaming display monitor sector?

Sanjoy: ViewSonic has seen a large potential for expansion in the gaming monitor industry. In order to take advantage of this chance, we have added more gaming monitors to its line-ups, most notably the VX79 series (Gaming), XG2431 (Elite) and VX28 (OMNI Gaming), 2K gaming models with different size and higher refresh rate. VX79 series The VX79 series offers excellent value for its price point.  The monitors are designed to provide amazing features including high refresh rate going up to 240 Hz, ultra-fast response time, Fast IPS technology, HDR10 facility, IPS panel, Blur Buster 2.0 certification, adaptive Sync which gives gamers the best possible gaming experience.

Moreover, ViewSonic is getting ready to launch a line of more new gaming monitors in the coming months. These monitors will stand out from the competition with their remarkable refresh rates and cutting-edge features. This deliberate emphasis on gaming highlights our dedication to providing cutting-edge display solutions that are customized to meet the demands of gamers. These monitors will be a game changer for gamers.

Khushagra: How is the monitor industry witnessing rapid growth through the disruption of channel policies in marketing strategies and the introduction of new product launches across various categories?

Sanjoy: The rapid growth is primarily due to the strategic disruption of channel policies in marketing strategies and the continuous introduction of new product launches across various categories.

The arrival of 4G technology has completely changed the monitor market by improving connectivity and making data transfer and streaming easier. We have seen rapid growth in the gaming industry with the introduction of 4G network. Customers now want monitors that can take full use of this technology. 4G-enabled monitors meet the changing demands of users in a world where connectivity is expanding by enabling smoother streaming of high-definition video and faster data transfer.

Furthermore, we have a range of monitors for every customers.  We provide hands-on training for channel partners, enabling them to effectively present our monitors to customers, ultimately boosting market growth.

ViewSonic has recognized the importance of adapting its channel policies to better align with the evolving market dynamics. By revamping these policies, we aim to streamline our distribution channels, strengthen our relationships with partners, and optimize our market reach.

Building solid and productive connections with channel partners is a top priority for ViewSonic in order to promote expansion and increase brand awareness. Prioritizing robust partnerships with channel stakeholders, ViewSonic is dedicated to expanding its pan-India distribution network, particularly focusing on Workspace solutions, Touch displays, and the VP series. Furthermore, they have partnered with National Distributors (ND) and established seven Regional Importer and Distributor (RID) positions throughout different regions.

In fostering community engagement, ViewSonic is actively cultivating demand within the channel ecosystem. We provide demonstrations to empower channels in showcasing immersive gaming experiences to the customers. Incentive schemes are also in place to encourage the diversification of gaming portfolios. We’re also expanding our reach to tier 3 and tier 4 cities to improve accessibility for our customers.

Additionally, to expand our outreach we have partnered with more than 7,000 T3 partners and we regularly interact with dealers and end consumers via events like exhibitions and dealer meetings.

Khushagra: What monitor solutions does the brand provide to accommodate both novice and professional Esports gamers?

Sanjoy: ViewSonic offers a diverse range of monitor solutions tailored to accommodate both novice and professional Esports gamers, catering to varying budgets and preferences. The ViewSonic gaming series comprises 12 models tailored to various categories and price points, meeting the demands and needs of every gamer.

For professional esports gamers seeking uncompromising performance, our XG2431 is the best for esports. Boasting an impressive refresh rate of 240Hz, the XG2431 delivers ultra-smooth gameplay, ensuring a competitive edge in fast-paced gaming scenarios. Furthermore, it is Blur buster certified which not only guarantees superior motion clarity but also eliminates screen tearing, providing an optimal gaming experience. Also the monitors have Fast IPS panels guaranteeing top-notch visual quality that meets the rigorous standards of professional gaming competitions. With a sleek, ergonomic design and customizable RGB lighting, the XG2431 not only delivers top-tier performance but also elevates the gaming setup aesthetically. With the XG2431, gamers can experience the pinnacle of performance and visual excellence, empowering them to excel in the most demanding Esports tournaments.

For novice gamers with different budget considerations, we offer a wide range of options to suit their needs. The VX79 series provides excellent value for money, offering reliable performance at an affordable price point. Whether it’s for casual gaming or everyday use, the VX79 series delivers quality visuals and smooth gameplay without breaking the bank. The refresh rate for VX 79 series goes to 180 Hz and has ergonomics design.  Additionally, for novice gamers looking for enhanced visuals and immersive gaming experiences, the VX28 series features with fast IPS technology and ergonomic design which offers gamers the ideal combination between both cost and performance. We also offers 2K monitors series that strike the perfect balance between performance and affordability.  With options tailored to fit different budgets and preferences, ViewSonic ensures that novice gamers have access to monitors that meet their specific requirements.

Khushagra: What strategies do you have in place to expand your presence in the display technology sector in 2024? 

Sanjoy: ViewSonic’s strategic goal is to secure a 7% share of the offline market for stand-alone monitors, reflecting our commitment to strategic expansion. This objective is aligned with our ambition to emerge as the fastest-growing monitor brand. It is set against the backdrop of the observed 50% growth rate in 2023 compared to 2022. These figures underscore ViewSonic’s dedication to market leadership and signify our trajectory towards establishing a substantial market presence and garnering recognition within the monitor industry. In pursuit of this goal, ViewSonic continually launches and plans to introduce newer models that embody cutting-edge technologies and meet evolving consumer demands. Our product launch strategy is designed to stay ahead of market trends and cater to diverse consumer preferences.

ViewSonic’s commitment to double growth within the given term. The future vision will act as a focal point for stakeholders and channel partners, bringing them together around the shared objective of growth and success. ViewSonic aims to recognise as one of the top three monitor brands in India highlights the brand’s market standing and credibility within the industry. By integrating these factors, ViewSonic endeavours to cultivate enhanced, partnerships with its collaborators boost sales and market share, and ultimately strengthen its position as a premier player in the Indian monitor market.  The ViewSonic channel partner network covers important regions throughout India, we are well-represented in urban areas, which include big cities like Bangalore, Hyderabad, Chennai, Delhi, Ahmedabad, Kolkata, Kochi, and Mumbai. We cover areas outside of cities, such as Bihar, Jharkhand, Pune, and Bhubaneswar, using our network. These non-metro areas have special growth potential, making them essential to our expansion.

Khushagra: What distinctive features or specifications do ViewSonic monitors provide to address the specific requirements of gamers within the Indian market?

Sanjoy: ViewSonic has thoughtfully taken into account the unique requirements and tastes of Indian gamers when designing their displays. The company is still committed to providing the best possible gaming experience, serving both novices and experts. ViewSonic’s monitors boast industry-leading certifications such as Blur Buster 2.0, which ensures smoother motion and reduced motion blur during fast-paced gaming sessions ViewSonic’s displays are engineered to deliver vibrant and accurate color reproduction, enhancing the gaming experience with lifelike visuals. With using advanced technologies such as HDR10 and IPS, ViewSonic monitors bring games to life with rich, true-to-life colors and deep contrasts. Whether exploring fantastical worlds or engaging in competitive gameplay, gamers can enjoy stunning visuals that immerse them in the gaming experience.

Here are a few of the remarkable qualities:

Ultra-Fast Response Times: With response times as low as 0.5s, ViewSonic monitors provide fluid and smooth gameplay with little to no motion blur. This attribute proves crucial in competitive gaming scenarios where split-second reactions are paramount, giving gamers the edge they need to dominate the competition

Adaptive Sync Technologies: ViewSonic monitors incorporate adaptive sync technologies like AMD FreeSync and NVIDIA G-Sync, effectively eliminating screen tearing and stuttering for tear-free gaming sessions, even during intense action sequences.

High Refresh Rates: Our gaming monitors boast high refresh rates, ranging from 144Hz to 240Hz, offering gamers an immersive and highly responsive gaming experience. With buttery-smooth visuals, ViewSonic monitors help players maintain a competitive edge. In order to give gamers a competitive advantage over competitors, we are among the first to introduce 180 Hz gaming monitors.

Ergonomic Design: Prioritizing user comfort during extended gaming sessions, ViewSonic monitors feature ergonomic designs with adjustable stands, enabling gamers to find the ideal viewing angle without straining their neck or back.

Minimal Input Lag: Recognizing the significance of low input lag in gaming, ViewSonic monitors are engineered to minimize input lag, ensuring instantaneous response to player commands and enhancing overall gaming responsiveness.

HDR Support: ViewSonic gaming monitors come with HDR support, delivering vivid colors and lifelike contrast ratios for an immersive visual experience. HDR content appears more realistic and dynamic, elevating the gaming experience.

Game Modes and Customization: Our monitors feature built-in game modes and customizable settings, allowing gamers to tailor their display preferences to suit different game genres and environments, whether it’s FPS, MOBA, or RPG games.

Connectivity: ViewSonic monitors offer versatile connectivity options, including HDMI, and Display Port inputs, accommodating various gaming setups. Integrated speakers and headphone jacks are also available in many of our gaming monitors, providing convenient audio solutions for immersive sound experiences without the need for external accessories.

Blur buster Certification: Some of our monitors come with Blur buster Certification guarantees an immersive gaming experience with vivid colors and striking graphics that satisfy the exacting standards of the gaming industry.

Visual Excellence: ViewSonic monitors offer outstanding visual clarity, contrast, and color accuracy thanks to the use of cutting-edge technologies like HDR and IPS. Furthermore, the remarkable color range of our monitors, which spans over 100% of the sRGB spectrum, ensures realistic and accurate visuals.

Wide Range of Gaming Monitors: We provide an extensive assortment of gaming monitors designed to satisfy the requirements of all kinds of gamers. ViewSonic offers a variety of monitors to meet your needs and preferences, regardless of your level of gaming experience, from casual to professional.

Extensive Service Network: ViewSonic has built a strong Service Network with over 235 service centers spread throughout major cities, Tier II and III regions, and covering 20572 pin codes PAN India, realizing the value of providing excellent customer assistance. This makes sure that clients can easily get expert help and support anytime they need it, which improves their whole experience using our products.

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