Oxigen Wallet And SA Cricketers Bring Diwali Delight To One Lucky Bengaluru Resident!
Garden City’s Mr. Sopesnath ‘plays the host’ to AB de Villiers, Faf du Plessis, Morne Morkel and Kagiso Rabada!
Oxigen Wallet made this Diwali extra special for one lucky Bengaluru resident, Mr. Sopesnath, as a part of its ‘Play the Host’ campaign. The company gave Sopesnath a chance to host four South African players – AB de Villiers, Faf du Plessis, Morne Morkel and Kagiso Rabada – at his home on Diwali, November 11. The event, which took place in a quiet street in Koramangla in Bangalore, saw the excited fan treating his cricketing idols over masala tea and snacks. The players also indulged in the traditional Diwali spirit later on, exchanging gifts and partaking in the ritual bursting of crackers as well as enjoying a friendly game of neighbourhood cricket.
Through the ‘Play the Host’ event, Oxigen Wallet also highlighted its commitment to back its superlative payments services with an unparalleled user experience, offering 20 Oxigen Wallet users across Mohali, Kolkata, Mumbai & Bangalore a chance to interact with South African cricketing idols.
Speaking on the event, Ankur Saxena, CEO, Oxigen Wallet, said, “We believe in rewarding our patrons not just in cashbacks and discounts, but in delightful experiences. Through our ‘Play the Host’ campaign, we were able to do just that for Mr. Sopesnath and other winners who were able to experience the Tea 20 sessions with the South African cricketers. Apart from helping us connect better with our users, the campaign has also been very profitable to us from a business standpoint. We have witnessed increased consumer registration rates driven directly as a result of our marketing efforts.”
Backed by the signing of Sachin Tendulkar as its Brand Ambassador, Oxigen’s aggressive, high decibel marketing across TV, Radio and Print has yielded impressive results for the company. The ‘Play the Host’ campaign during the South African T20 Cricket Team’s India tour alone allowed the mobile wallet company to onboard 2,00,000 new users within just two weeks. Oxigen Wallet will be looking to further increase its brand prominence and user aggregation through innovative consumer-connect campaigns.