Despite soaring popularity and double-digit growth in Indian smartphone market, low screen size and resolution along with poor network penetration threaten the rate of app adoption in India, according to 9Apps, part of Alibaba Mobile Business Group and India’s most popular third-party app market with over 160 million monthly active users. Indian users install no more than 32 apps on average, much lower than the world average of 42
according to information based on analysis of 9Apps internal data and 9Apps Trends, a data tracking services of 9Apps.
With increased consuming power, more and more Indians are now investing in smartphones. Yet the Top 10 most popular smartphones cost less than 10,000 rupees. According to 9Apps data, over 55% of UC Browser users are using a smartphone less than Rs 10,000 and over 40% of Indian users’ still access internet on screen resolutions less than 480*854. Power drain and limited capacity on these low-end smartphones emerge as the biggest concerns, hindering increased app usage.