Channel expansion will play a major role in our growth ambitions,” Mr.Anurag Sehgal, MD, AV Systems.

Aunrag Sehgal, CEO  & Director, AVAKE
Aunrag Sehgal, CEO & Director, AVAKE

Delhi-based AV Systems, a video surveillance solutions provider, has robust plans for business expansion. With the recent expansion of its video surveillance solutions portfolio and entry into visitor management solutions domain, the company is looking for aggressive channel expansion an exclusive interaction with ITVOICE, Aunrag Sehgal, CEO  & Director, AVAKE.throws light on Company’s major achievements, brands distributed by the Company in India, new products , channels strategies,  current state of the Indian surveillance market, trends and the future of this market.

ITVOICE: Please briefly mention your major achievements.

AS: India has observed stupendous demand in video security industry. By introducing, Digital Imaging Sensor technology first time in India Avake, storms in Indian Surveillance market. For AVAKE, our one of the major achievements was setting new benchmark after its successful installation in Naxalite prone & Anti-terror areas.

ITVOICE: What are the strategies for the channel partners?

AS: The company is planning to double its partner base from 800 to 1,600 by 2014-end. With our recent expansion of product offerings, we now cover the entire portfolio of physical security and surveillance from IP and analog cameras to visitor management systems. Channel expansion will play a major role in our growth ambitions

ITVOICE: How are you aligning your channel roadmap to target new customer segment?

AS: AV Systems is targeting to double its revenue from Rs 45 crore in 2013 to Rs 90 crore in 2014. Currently, video surveillance contributes 50 percent to the revenues and the rest comes from specialized solutions. Focused more on video surveillance in 2014, the company is looking for opportunities in tier-2 and -3 cities. While we have robust presence in tier-1 cities, the opportunities are saturating. We are therefore, tapping the potential in remote locations. The Central and state governments are investing a lot on security and surveillance in offices, public places and sensitive areas. Most of these projects are in remote places.

In addition, tier-2 and -3 locations are seeing many new offices and commercial hubs coming up which necessitates surveillance. Even SMB customers at these locations are looking for affordable solutions, he added. “These are the locations where partners can grab deals and implement solutions with our range of products and technical expertise. Currently, 50 percent of our video surveillance revenues come from channels, but this will increase significantly

ITVOICE: Give us brief on your new Products launched?

AS: The Company recently introduced IP cameras with ultra low light imaging system (ULLIS) technology, which demists and defogs the cameras to offer clear visibility in night or during heavy fog. Also introduced SIN-1200TVL Camera empowered with DIS technology. this camera to pick up images in almost zero visibility conditions. This brings it at par with the traditional CCD technology that brings a visible change in Indian CCTV domain.

ITVOICE: Throw some light on your recent projects undertaken?

AS: AV Systems recently implemented a perimeter security surveillance project for Indian Consulate in Kandhar and Jalalabad in Afghanistan. This is a crucial project as the locations are highly sensitive and harsh with extreme weather from 45 degree Celsius to -8 degree Celsius and heavy fog. We implemented cameras with ULLIS technology to deliver clear picture in foggy nights. This helped us bag similar project for Indian Consulate in Kabul.

The company implemented series of video surveillance projects worth Rs 25 crore at various monuments for UP government during 2011 and 2012. It also implemented project worth Rs 4.5 crore in Secretariat and CM house in Jharkhand. Its other clients include Indraprastha Gas Limited, Sashastra Seema Bal, Moser Baer, Su-Kam etc.


ITVOICE: What is the state of the Indian surveillance? How do you forecast security market in coming years?

AS: The Indian security and surveillance market is growing at a rapid pace and comprises of about 30% of the entire security industry.It is observed that surveillance has become a serious concern for small and medium enterprises, shops as well as residential complexes apart from the large companies. The growth of shopping malls, open plan offices, bank branches as well as other retail segments has increased the need for surveillance not only for larger issues of security like terrorist attacks but for petty shop thefts and irregularities of clients and staff.

ITVOICE: What are the upcoming technology trends in the surveillance business?

AS: In the last few years, technological advancement in video surveillance has helped in shaping the industry. Consistent with the on-going demand from heightened security needs, the video security market continues to experience a technology transition from relatively passive analogue CCTV video systems to more sophisticated network-based IP video solutions that include integrated analytics.

Now, 3D technology has penetrating in video surveillance market. The key benefit that 3D offers to the security industry is depth perception. The extra dimension of depth could pave the way for more accurate and more advanced analytics algorithms.

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