March 8, 2021

BlackBerry may unveil cheaper BB10 phone

TORONTO: The CEO of BlackBerry will deliver a keynote speech amid speculation that he will introduce a lower-priced phone running on the BB10 platform at the company’s annual three-day conference in Orlando, Florida.


CEO Thorsten Heins is set to speak Tuesday morning. The Canadian manufacturer unveiled new, versatile BlackBerry phones earlier this year after delays allowed Apple and others to dominate the smartphone market.

The BlackBerry, pioneered in 1999, had been the dominant smartphone for on-the-go business people and consumers before the iPhone debuted in 2007 and showed that phones can handle much more than email and calls. The company faced numerous delays modernizing its operating system. During that time, it had to cut more than 5,000 jobs and saw shareholder wealth decline by more than $70 billion.

Source-Times of india