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Year-end quote by Shantanu Bhattacharyya -Senior Vice President – Media Planning, Strategy and Client Success, LS Digital

For brands and retailers, the holiday season is one of the few constants in the shopping calendar. Through pandemics and inflation, you can always rely on consumers to splurge over the festive season. Tech has been adding another layer of communication to festive marketing for a few years now. Digital transformation, shoppable posts, audio ads, in-game advertising, connected TV, and shorter video ad formats will continue to dominate marketing in 2023. NFT and the Metaverse is still caught between readiness and fear. D2C brands are experimenting and expanding in a variety of ways to attract consumers and expand reach, while others prioritize D2C as a business of choice. For all brands, Gen Z is the centre of attraction.

The promise of 5G has captured the attention of business leaders, policymakers, and the media. With the first true high-band 5G networks already live, we set out to take a realistic view of how and where connectivity could be deployed and what it can enable over the next 10 years. Existing connectivity technologies are expanding and evolving, with new standards that boost network performanceโ€”and they are much less capital-intensive. Building a more connected world could create substantial economic value, mostly enabled by advanced connectivity.

Online advertising allows you to show your ads to the people who are likely to be interested in your products and services while filtering out folks who aren’t. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices โ€” desktops, laptops, tablets, and smartphones. First, every company needs a solid marketing plan. A plan that outlines every
effort to strategize, develop, and market a product or service. With every new year, there are new customers, new goals, and new opportunities to grow your business. For example, the pandemic had a great effect on digital marketing.

It made companies focus on different stages of the marketing funnel, from acquiring new customers to retaining existing ones. Moreover, it made them invest more in social media (47%) website/content marketing (44%), and advertising more on retail apps and websites (43%). You can strategize your budget as per your audience.

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