Toshiba strengthened its LED TV portfolio with the launch of its new range of 73.6 cm (29) LED TVs in India. The new range offers the 73.6 cm (29) size from Toshiba’s two highly popular LED TV series in India – PB200 and PU200 LED TV series.
On the launch of the new range, Sanjay Warke, Country Head, Toshiba India – DS Division said, “India is one of the most promising and fastest growing LED TV markets where consumers have acquired a taste for technologically advanced products befitting their upwardly mobile lifestyle. Reiterating on our strong lineage of offering cutting-edge technology to the consumers in India, the launch of the new 29 inch ‘Thinking LED’ range is our endeavour to move a step closer to our business objective of being at the forefront of driving the transition from LCD to LED Flat Panel Television and become the number 1 LED TV player in India.”
Euphoric on the new addition to the LED TV range, Pranab Mohanty, Vice President – Sales and Marketing (TV/HA products), Toshiba India – DS Division, said, “We studied the India market extensively and realised that people, especially in the tier 2 & 3 cities had the inclination to upgrade from their existing CRT TV or even LCD TV, but without having to compromise on the size or burn a hole in their pockets. Being the biggest and popular CRT TV size available in India, the 29 inches TV size is not only most popular but also holds a sentimental value to the Indian consumers. With the launch of 29PB200 and 29PU200, we offer Indian consumers, the same prestigious size in an advanced LED technology at an affordable price”.