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Cloud computing giant Salesforce has acquired Slack Technologies Inc. for a whopping $27.7-billion (roughly Rs. 2,06,255 crores). Enterprise chat platform Slack has been a rival of Microsoft. The merger will bring new dynamics in the software industry with a significant role.
Salesforce announced in December last year that the merger with Slack with the Customer 360 platform will transform the industry. US antitrust regulators cleared the merger this week only.
Marc Benioff, Chair and CEO of Salesforce said, “We couldn’t be more excited to have Slack as part of the Salesforce family, combining the #1 CRM and the trailblazing digital platform for the work anywhere world,”
Some analysts have tagged the acquisition as an expensive one. However, the customers of Slack and Salesforce will remain unaffected in short term.
The work culture saw a major shift after the pandemic and the major learning was to have enhanced digital ways to connect to your customers, employees, and partners. Failing to do so will diminish the chances of survival for the companies. Slack and Salesforce are hoping the merger will encourage the efforts to pave way for business deals involving joint customers.
The idea is that each organization must have a headquarter in the cloud. The deal is said to change everything about how we work. The new business operating system will bring every business in every industry onboard.
The single platform Slack-first Customer 360 will streamline how communication is made amongst employees, customers, and partners from a single trustable and reliable source.
Salesforce President and COO Bret Taylor and Slack CEO and Co-Founder Stewart Butterfield will host an event on August 17 (Wednesday), 10:00 a.m. PT/1:00 p.m. ET/6:00 p.m. BST and will share more details about how two companies will create a powerful platform for work anywhere world.