The Omni-commerce technology allows retailers to manage online as well as offline orders and inventory from a single platform – Punit Gupta, EasyEcom, Full Interview

Punit Gupta, Founder & CEO, EasyEcom

Punit Gupta, Founder & CEO, EasyEcom

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EasyEcom is a globally renowned omnichannel solutions company for e-commerce businesses. Having a core focus in the eCommerce inventory & warehouse management domain, EasyEcom, with their avant-garde solution has helped over 2000+ high growth brands to speed up their digital growth with complete stock management, warehousing, payment reconciliation, and order management. The company helps to accelerate the growth of enterprises with its powerful, comprehensive cloud-based technology platform that provides advanced features as well as different critical business reports based on data analytics.

Recently Team IT-Voice had an opportunity to interact with Mr. Punit Gupta, Founder & CEO of EasyEcom. Here is an excerpt from the interaction:

Prateek: Tell us about the vision behind EasyEcom?

Punit Gupta: Easyecom was started in 2015 with the sole aim to provide businesses a technology-based platform that will enable them to manage their Multichannel eRetail seamlessly.

EasyEcom enables organizations to grow quickly by delivering a powerful cloud-based platform with expanded functionality and a wide range of critical business reports based on data analytics. Having a core focus in the e-commerce inventory & warehouse management domain with 70+ ready-to-use integrations, EasyEcom, with its avant-garde solution has helped over 2000+ high growth brands to speed up their digital growth with complete stock management, warehousing & order management, payment reconciliation, and ERP integration.

Prateek: Please share how EasyEcom is the perfect choice for a complete operating system solution to eCommerce companies?

Punit Gupta: For a platform with so many capabilities integrated into one dashboard experience, EasyEcom has the most powerful and user-friendly interface. Along with enterprise-grade warehouse management solutions tailored for eCommerce use cases, EasyEcom also provides the most seamless payment reconciliation & ERP integration in the market.  In addition, eCommerce businesses can opt to sell and grow via an unlimited number of pre-integrated e-commerce channels, a 24×7 chat support, and a dedicated account manager. This has enabled 2000+ brands to grow rapidly over the past few years and the system continues to be the backbone of their eCommerce business.

Prateek: How omnichannel solution providers have led to the rise of D2C across India?

Punit Gupta: eCommerce by nature is a high volume and very low margin business. Warehousing on item level, channel commissions & shipping costs makes it an extremely low margin game for all players. Winning at e-commerce requires a high level of automation and efficient handling of business operations on a day-to-day basis. Omnichannel eCommerce solution providers, through software solutions, help businesses increase efficiency by automating processes in turn driving growth. EasyEcom has been one of the most popular omnichannel solutions globally, which has helped us to establish trust among Indian e-tailers and become the de-facto choice for merchants looking to go D2C or omnichannel.

The Omni-commerce technology allows retailers to manage online as well as offline orders and inventory from a single platform. It also assists eRetailers in routing an online order to the nearest location to the customer, resulting in a consistent consumer experience and substantially lower logistical costs. This enables brands to become cost-effective and manage their end-to-end eCommerce business operations that take place in the physical warehouse and otherwise.

Prateek: How has the pandemic affected the business? Has it paved the path for digitalization for organizations?

Punit Gupta: The impact of the pandemic on people’s lives and livelihoods has been immense and unprecedented in ways that were impossible to imagine. One of these unprecedented scenarios has been increased reliance on digital that has served as a wake-up call for organizations to expedite their digital transformation in order to promote resiliency and creativity.

The COVID-19 crisis has brought in years of change in the way businesses in all sectors and regions operate in a matter of few months. According to a new McKinsey Global Survey of executives, their organizations have sped up the digitalization of customer and supply-chain contacts, as well as internal operations, by three to four years. In addition, the proportion of digital or digitally enabled products in their portfolios has increased by seven years. Almost all respondents believe their organizations have put in place at least interim solutions to fulfill many of the additional demands placed on them, and that they have done so considerably faster than they had anticipated before the crisis.

Prateek: What will be the growth strategy of EasyEcom in the coming time? Are there any futuristic products/services ready for launch in near future?

Punit Gupta: We have been obsessed with customer service and complete satisfaction. This has led to solid word-of-mouth marketing for us and afforded us a high growth rate over the years. We doubled down on marketing spend last year after the pandemic hit and our recent social media & content-led marketing continue to be the top source of high-quality leads and we have been able to consistently convert them into paying customers. Our SEM campaigns across the platforms are helping to create a stable and long-standing pipeline.

Lastly, we have a good portfolio of partnering companies from logistics, warehousing, shipment, e-commerce financing, etc for mutual business growth and are offering the best e-commerce solutions to our clients

We want to position ourselves as a complete Operating System of eCommerce. We have been investing proactively in the development of AI-driven analytics for brands for them to identify growth opportunities, benchmark themselves against competitors. We aim to disrupt the market with this game-changing technology coupled with the operating system that we currently offer.

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