“One Stop Solution’ for our partners and customers”.- Mr.Nishant Gupta-Director,Radiant Info Solutions Pvt. Ltd

An exclusive interview with IT.Voice Mr.Nishant Gupta-Director,Radiant Info Solutions Pvt. Ltd,reveals his strategies for business in India .

Mr. Nishant Gupta, Director at Radiant Info SolutionsNisha Harshwal:-Can you please elaborate on the journey of Radiant India?

Mr.Nishant Gupta:-In Radiant Info Solutions nothing has happened overnight, our channel business has evolved over the years and the hunger to improve the business with our partners and vendors has led us to try different business models to stay relevant in the market. In last 10 years, we have observed that there is no fixed formula, which is a right for the partners and vendors.  Both the ways channel will keep on adapting the changes and thereby get the market share and today we can proudly say that Radiant is one of the leading channel partner in networking solutions and offers unified network solutions that integrate capabilities in switching, wireless, broadband, storage, surveillance and structured cabling.

Nisha Harshwal:-What are the new initiatives of your enterprise?

Mr.Nishant Gupta:-This year we are focusing more on increasing our ties and coverage in Tier-II cities and government sectors. Our sales and marketing engines are working together to identify and execute through geography specific partnerships.

Our focus for 2018 will be to continue providing customers with a Reliable, High Quality Product at a Competitive Price and support it with our Warranty and exceptional After-sales Services.

Overall our priorities is to give pace to our already fast-moving products and at the same time show unmatched supply chain management to our complete networking product range. So, by the next year market would see Radiant at a very different platform all together.

Nisha Harshwal:-What are the key differentiators of Radiant?

Mr.Nishant Gupta:-We believe that for the past years key differentiators of Radiant Info Solutions revolves around its core strengths and with which our partners get benefit i.e. policies related to unmatched supply chain management, competitive priced products and partner profitability. As a channel partner, we believe in product selling based on our policies with a vision of Global company with a Local mindset.  Also, we are concern to protect sensitive information, and be sure to cover relationships with vendors, customers and other suppliers.

Over the above for Radiant Value Add will be the biggest differentiator for the partners. We believe that our ‘Value Add’ is graduated into ‘One Stop Solution’ for our partners and customers and thus reliability with our products and services zeroed in patterns and customer mindset.  Also, we are exploring different permutations and combinations in Channel business to fulfil growth aspirations of our partners.

Nisha Harshwal:-What are your future plans to further grow the channel market in 2018 – any particular strategy from geography or vertical perspective are you planning?

Mr.Nishant Gupta:-Radiant Info Solutions always believe that IT business is fast paced volatile industry and thus remain updated with Information about technologies and market changes will give us the edge over the competition. For which we are investing more on marketing to create well defined strategies coupled with our channel business framework that offer quality, variety and updated information with changing behavior of products and services. We are meticulously working and create permutation and combination of our on-core strengths to ensure deeper market penetration and leaving no stone unturned. For past years we are actively participated in IT trade shows and this year will be no change as we have planned to participate in events across India. We maintain regular business meets with our partners and update then with our service by marketing materials and brochures. We also generating visibility with social and digital media.


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