NeoNiche helps OpenText and its business partner Nibana Solutions reach out to the Top Manufacturing Companies of Pune



OpenText has been a global leader addressing enterprise information needs and Nibana Solutions has closely partnered with OpenText to cater to the Manufacturing vertical. When the two decided to come together to reach out to the top manufacturing companies of Pune, NeoNiche was chosen as the rightful partner to give shape to this intent.  Closely working with OpenText & Nibana Solutions, NeoNiche outlined a strategy to reach out to the target group with maximum effectiveness. The strategy involved a phase-wise approach which was divided into a pre-event profiling phase to shortlist the right target group and thereafter the event related RSVP management process.

The event was planned on the 12th of August at Hotel Le Meridien, Pune which is strategically located venue from accessibility perspective as this becomes an important parameter looking at the profile of audience that was being targeted. The event saw active participation of CIO’s from the top 30 Manufacturing companies of Pune & also served as a good platform for Networking amongst peer group. While NeoNiche managed the entire audience generation process for the event, it also efficiently managed the complete on-ground setup and experience for the event. The event has been backed by an effective lead nurturing process.

Mint Healthcare Conclave 2014

India’s healthcare system is developing rapidly and continues to expand its coverage, services and expenditure in the public as well as private sectors.The size of market for hospital services in India is expected to reach US $18 billion by 2020 and medical tourism will play an important role in growth of the sector in days to come. Rising income levels and growing elderly populations are all factors that are driving this growth. In addition, changing demographics, disease profiles and the shift from chronic to lifestyle diseases in the country has led to increased spending on healthcare delivery. To understand and explore the current healthcare scenario in India and highlight critical issues which may hinder the growth of the sector Mint, India’s second largest business newspaper wanted to create a platform for industry experts, thought leaders and key members from healthcare ministry of india called The Mint Healthcare Conclave. NeoNiche was the Marketing and Events partner associated with the conclave, an integrated approach was designed to have a flawless delivery of the event, right from Pre-event marketing and communication to reach the right audience which was complimented by paperless online registration process for the invitees to  stage designing and event logistics was rendered with precision by NeoNiche. Some of the highlights of the event were the online live broadcast of the event on CNBC to reach the masses, expert insights by eminent personalities like SHRI. U.T. KHADER, Hon’ble Minister for Health & Family Welfare, Dr Raajiv Singhal, Group CEO, Sakra World Hospitals, Kiran Mazumdar Shaw, Chairman and Managing Director, Biocon, presence of 100+ Senior Bureaucrats from Ministry of Health, Chief Medical Officers, top/ Renowned doctors, Top management from Healthcare, Information Technology and BFSI Industry. The conclave was recently concluded on 30th August 2014 at Hotel Ritz Carlton, Bangalore.

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