Mogi IO (www.mogiio.com), Cutting edge, B2B Video tech venture announced that it has raised an undisclosed amount of funding from Pune-based, VC Pentathlon Ventures. The capital raised will be used by Mogi to strengthen the product & make it more scale-able & robust. Along with this, the startup plans to expand its footprint to tap the overseas market. Mogi recently appointed sales partnerships in the Middle East & Singapore region.
Speaking of the fundraise, Founder & CEO Vikrant Khanna said “80% of the traffic on the internet is video, and content consumption is booming across all sectors ranging from OTT, Media & Entertainment, Short format Video apps, Education or Health care. However, consumer retention continues to be a challenge for content platforms. From a tech standpoint, there are 3 fundamental reasons for this i.e.buffering, poor video quality & the fact that the video delivery workflow is highly complex & fragmented. This leads to sub-optimal user experience & churn.”
Mogi’s Co-Founder & CTO Rahul Lahoria says “Mogi’s patent-pending technology delivers buffer-free videos of enhanced quality while compressing their size by 50%. This means not only is the end-user experience par excellence but even for the video platform their streaming costs get reduced by 50% while customer retention goes up.”
Mogi’s innovative solutions lie in 3 buckets – Core Video tech, Image tech, and white label solutions for OTT & Ed-Tech industry. The pandemic has seen a dramatic rise in the consumption of OTT content & even in the e-learning sector as students have been indoors. Mogi’s totally managed, plug & play, white-label solution for OTT & Ed Tech allow cos to launch their own branded app in a matter of 3 days flat & start monetizing their content via Advertising led video on Demand (AVOD), Subscription led Video on Demand (SVOD) & Transaction led Video on demand (TVOD)
Madhukar Bhatia, partner of Pentathlon Ventures said “In a short span of time Mogi has demonstrated a rapid scale-up by acquiring marquee clients. We are excited to be a part of their journey & share their vision of building a disruptive, world-class video tech SaaS venture from India”