Intel in India has concluded the second phase of its nationwide integrated campaign to spread the relevance of personal computing and drive adoption of technology amongst consumers. The campaign was focused on reaching out to potential first time buyers in the country with the aim of increasing awareness about the benefits of technology and accelerating PC usage. In addition, Intel along with industry bodies such as NASSCOM, and ecosystem players had launched a nationwide Literacy Mission in India last year in order to enhance digital literacy in the country.
The second phase of the campaign reached out to 20 million households with the message of domestic digital adoption. The My Discoveries Experience Zones alone reached out to a million individuals by way of over a lakh demos showcased at the Zones.
Talking on the conclusion of second phase, Mr. Sandeep Aurora, Director, Marketing and Market Development, Intel South Asia, said, “We are immensely satisfied at the success of the second phase of the campaign. After the successful results in the first phase, where we covered 40 cities across the country and reached out to over 2 million customers by way of over 2 lakh demos showcased at the ‘My Discoveries’ experience zones, we have been continuing our pursuit of driving domestic adoption of technology across the country and the effort in our second phase too, has met with great success.
In order to help make PCs more affordable and accessible, Intel has worked with the ecosystem comprising of original equipment manufacturers (OEMs) such as Acer*, HCL*, HP* and Lenovo* to offer exciting financing solutions as well as retailing and e-tailing offers. Intel has also worked with various broadband suppliers like Aircel*, Reliance* and MTS* to provide exciting offers on internet connections and dongles. Besides this consumers can also avail content and applications bundle worth over Rs.4000 including Encyclopedia Britannica*, Eros Now*, PowerDVD Touch* & SaReGaMa* totally free of cost on the purchase of any Intel powered PC. Etailers like Flipkart*, e-bay* and Snapdeal* are also giving consumers exciting offers on Intel based PCs.
Speaking about the benefits of technology and the importance of the PC in a consumer’s life, Sandeep Aurora said, “Technology truly has the ability to play a huge role in ending the digital divide in India thereby driving personal growth, be it in developing job skills or providing easy access to quality education, healthcare and critical government services. Intel realizes the benefits a PC can bring to a consumer to help accentuate a person’s skills and employability, foster growth and nurture creativity; thereby helping bring about a country wide change.
Intel’s My Discoveries experience zones will provide new experiential avenues to consumers. The new and improved experience zones will also house a separate zone showcasing multiple informative and entertainment based applications for PCs and continue to have karaoke, gaming and photography kiosks like before.