Swarajya to use Quintype for content personalization, community building and mobile integration
Quintype, a data-driven publishing company based out of Bangalore and California, today announced its partnership with Swarajya, a 59 year old independent magazine. Relaunched in 2014, Swarajya’s digital publishing foray intends to publish content in a manner that appeals to the youth. Swarajya will use Quintype’s publishing platform in building a fully responsive & adaptive web presence, with rich media content, and a robust personalization engine with a view to engage and manage its readers.
As part of the partnership, Quintype will offer its fully integrated suite, comprising a modern, elegant CMS, with a flexible workflow management process, project management & collaboration features for digital publishing to Swarajya. This coupled with rich analytics, audience development & engagement features will help Swarajya understand its readers better and enable it to drive its content strategy. Quintype’s SaaS platform will manage the complex maze of digital publishing technology seamlessly.
Commenting on the partnership, Mr, Amarnath Govindarajan, Chief Digital Officer & Publisher of Swarajya Magazine, said, “The seamless & risk-free migration path offered by Quintype is ideal for media organizations like us. Quintype’s proposition of a data driven SaaS platform – to drive content, audience development & engagement and monetization fits our needs perfectly. We expect to go live on the new platform within the next quarter”.
Amit Rathore, CEO, Quintype, said, “Our platform is built grounds up, to leverage the technology advancements in the post social media era. Publishers no longer have to grapple with the challenges of managing an extremely dynamic technology landscape. They can focus on their core, which is content development and management.”
“Quintype was founded on the premise that most media organizations prefer to focus on their content, audience and monetization strategies. Quintype is delivering an affordable, cloud-based, data-driven solution that is long overdue for both new media companies starting up, as well as mature publishers that need a fast and reliable solution for migrating from the kluge of legacy technology they find themselves trapped in,” adds Amit.
Quintype’s engagement model – which converts a heavy capex led technology environment, into a modern pay-as-you-go publishing system seems set to shake a market dominated by decades old technology.