Ingram Micro Announces first of its kind Cover Plus value added product for smartphones in India

Cover Plus pack launched in two product categories – Gold and Platinum Pack covering 15+ variants start at an MRP of INR 499.

Chennai, March 11, 2015: Ingram Micro, world’s largest wholesale technology product distributor, chain services, (a $ 46.5Billion organization, Ranked 69th in Fortune 500 companies, 2014), has launched a revolutionary first-of-its kind new value added pack –‘Cover Plus’ essential plans for smartphones and tablets, today.

Mr. Atul Gaur and Mr. Anil K Kaushik unveiling the Ingram Micro Cover Plus

Some exclusive benefits for Cover Plus users are:

  •        Free insurance for the first year
  • High residual value for the handset
  • SIM misuse – against theft with coverage up to Rs. 1,000.
  • Mobile Bill Protection against Job Loss in case of retrenchment up to Rs.3,000 per months for 3 months
  • Multimedia downloads from Huingama.com
  • Premium anti-virus suite-from Trend Micro

Starting at INR 499, depending upon device’s official retail price, the Cover Plus pack offer benefits up to 110% of the pack cost. The benefits include multimedia downloads from India’s leading content provider – Hungama; and a premium anti-virus protection suite from Trend Micro, besides insurance at no extra-cost! The unique comprehensive insurance package is backed by The Oriental Insurance Co. Ltd, and covers contingencies caused by accident, liquid, theft, burglary, fire and tempest.

 Mr.Felix Wong, President at Ingram Micro, said, “Having strongly established our presence in distribution, logistics and service management; offering Value-added-Services, which is still at a very nascent stage, is the next logical step for us. As mobility becomes mainstream, we have identified a growing trend for increasing gadget protection. We seek to address the same with the Cover Plus, which comes bundled with free insurance. Most of the mobile-insurance market is still unorganized with regional or city specific players. With Ingram Micro entering this arena, the industry will not only revitalize, but we are confident that that Ingram Micro Cover Plus will prove to be a win-win proposition for both users and smartphone manufacturers.”

 Elaborating on Ingram Micro’s latest venture, Mr Atul Gaur, Executive Managing Director, Mobility, Ingram Micro India Pvt. Ltd., said, “Ingram Micro has unleashed a new era in post-sales services with Cover Plus. As mobile-phones and tablets are increasingly becoming a constant companion especially in the enterprise space, the dependency on these devices are high because of the sensitive and confidential data they carry. By leveraging our vast presence in the Indian mobile distribution segment, we have created a unique platform by investing in a dedicated website, and a state-of-the art in-house toll free call center facility. For users, Ingram Micro will be a single-point of contact for paper less registration, claims processing and monitoring customer queries.”

 The Cover Plus pack allows users to avail an extended warranty on their premium devices over and above the one offered by the manufacturer. Ingram Micro also provides post-sales support in case of damages even after the lapse of brand warranty through ISO 9001 & 14001 certified in-house Printed Circuit Board (PCB) repair facility.

 The Cover Plus pack comes in two product categories – Gold Pack, and Platinum Pack.

 The below table shows the breakdown of the various Cover Plus packs –

VARIANTS HANDSET PRICE RANGE COVER PLUS MRP Customer Benefits in Value
GOLD PACK (Multimedia Down Loads, Anti-Virus, Free Insurance) Up to Rs 5,000 499 400
Up to Rs 10,000 999 1049
Up to Rs 15,000 1499 1449
Up to Rs 20,000 1999 2049
Up to Rs 35,000 2499 2249
Up to Rs 55,000 3499 3749
Up to Rs 80,000 4599 5249
PLATINUM PACK                   GOLD PACK  +             ADDITIONAL WARRANTY Up to Rs 10,000 1499 1449
Up to Rs 15,000 2299 1849
Up to Rs 20,000 2799 2249
Up to Rs 25,000 3199 2749
Up to Rs 45,000 3999 3749

 In the first phase, Ingram Micro Cover Plus packs are available over the counter at all leading retailers for selected brands of handsets.

  About Ingram Micro India Pvt. Ltd. :  Ingram Micro India Pvt. Ltd. is a subsidiary of Ingram Micro Inc., USA. Established in 1996, Ingram Micro India Pvt. Limited is one of the largest technology distribution companies in India with nationwide presence at nearly 42 locations. IMIL partners with more than 90 vendors to serve customer base of +10,000 partners. Ingram Micro has extensive market expertise in providing a comprehensive product line from a single source. It enjoys an excellent reputation and market credibility as a leading wholesale provider of Mobility, Computer Systems & Components, Peripherals and Printers, Networking Solutions, Computer Storage Systems, Supplies and Accessories, Application software and Support Services.

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