Flash Sales increased Indian Flight Booking by 3-5 times in 2014 & 2013: Study by DGM

~DGM Media – India’s leading Digital Ad Network, is driving significant sales to various Online Travel Portals

~The Study reveals that Indian Flight bookings in sale season has increased the traffic on the sites like Ibibo.com and Makemytrip.com

 

DGM, India’s Leading Digital Ad Network, announced a significant study showcasing the upsurge in transactions for Indian flight bookings by 3-5 times in 2014 & 2013 during Flash Sales. DGM is a leading network driving significant sales to various Online Travel Portals. During the flash sales, they conducted a research and came out with the report stating how Indian Flight bookings in sale season have increased the traffic on the sites like Ibibo.com and Makemytrip.com using the DGM platform. The company has mapped sales of 2 OTA’s till date (Names hidden).

 

Commenting on the release of the report, Mr Anurag Gupta, CEO and Founder,DGM said, “Our study on the first Flash sales of the year has revealed substantial amount of upsurge in the transactions. Similar results were noticed last year as well. The 2 OTA’s using our services has experienced around 25% increase in traffic on their sites. Our key role of effectively comprehending the consumer behavior, driving them to the concerned site has assisted us to maximise OTA’s revenue.”

 

For goibio.com, DGM noticed that the first sale in January saw numbers jump 8 times and the next ones also saw 4-6 times jump.

 

For makemytrip.com, DGM noticed that there was a 25% increase in first time users during the sales period and 80% jump in traffic on week-to-week basis.

  air-ticket-sales-infographic-v2 (1)

 

DGM India works on proprietary technology platform- DAST [dgM Ad Serving Technology] that combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue. It delivers aggregates inventory for more than 20,000 websites across India and delivers measurable results to over 300 blue-chip Indian brands. It serves more than 1 Billion Impressions in respect to 4 million clicks and 5 thousand actions monthly.

 

Running on more than 50 servers, spread over 3 continents it is backed by high performance AMAZON CLOUD SERVICES. CloudFront, Amazon CDN services are used to deliver from the edge delivery of the creatives. The offerings include performance, Branding, Video and Mobile services and also delivering greater reach even on Tier 2 websites.

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