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Domestic Manufacturing Cuts Smartphone Costs By Almost 9 Percent-LG

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The encouraging policies implemented by the Government of India to boost domestic manufacturing has helped us bring down the costs of locally manufactured smartphones by almost 8.5-9 percent, said Amit Gujral, Market Head, Mobiles, LG Electronics India.
In an interaction with Channel Times, Gujral also stated that tailoring its global smartphone offerings according to the requirements of Indian consumers comes as the biggest USP for its mobile products.
‘’The K7 and K10 smartphones when launched globally featured 1GB RAM only, however citing the higher RAM demand from Indian consumers we launched the two offerings in the country with 1.5GB and 2GB RAM respectively,’’ said Gujral.
LG at present claims to have around 150 plus regional distributors and city distributors for smartphones in the country, which could be further inflated depending on the consumer demand in the country. The company as of now is importing the smartphone components from its South Korea based facilities and is assembling the devices in its India based production units.
The company also has a network of 650 customer service centres for smartphones across the country and plans to roll out 6-8 new domestically manufactured smartphones in a time span of about 5 months, which will cater to different categories of consumers in the country.
At present LG boasts of a 5 percent market share in the country’s smartphone segment and plans to double it to 10 percent by the end of the year.
‘’We are capable of scaling to any number and have already increased our production capacity by 30 percent in India,’’ added Gujral.

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