ACER, the leading laptop and PC player in India, has marked another noteworthy milestone by winning the prestigious BRAND EXCELLENCE AWARD, 2016 under the IT Sector category.
The ABP News Brand Excellence Awards, hosted by World Marketing Congress in partnership with CMO Asia & Asian Confederation of Businesses & World Sustainability was held on 24th November, 2016 in Mumbai. It is an independent brand recognition exercise initiated to give recognition to those brands and marketers who have achieved extraordinary success from innovative and effective marketing practices. This Awards are held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence.
Underlining the achievement, Mr. Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer India says, “We are delighted and honored to receive the Brand Excellence Award in IT category. This highlights the trust and confidence that consumers have in our brand and we believe to enrich this even more through ours products in the coming years. This recognition will further inspire us to work persistently to position Acer as a brand that empowers masses with the newest technology and innovation.”
2016, being a remarkable year for Acer, the company tasted success twice in a row by also winning “India’s Most Trusted Computer Brand Award”. These awards demonstrates the hard work and commitment of entire Acer team to provide the superior products and services to its customers.
Acer has always been a technology vendor that has been ahead of the curve and has moved beyond just being a computing-only brand. The company has recently brought the Acer Aspire Swift 7; the world’s thinnest laptop to India and will soon launch other products like the Predator 21X; the world’s first curved screen laptop and the ultra slim Spin series convertible laptops in the country. Acer has also developed robust plans focusing on marketing strategies, attractive pricing and retail expansion with an aim to enhance excitement, engagement and experiential purchase for the customer.