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GCR Launches New Brand Identity, Declares India As Home-Market

Global Channel Resources (GCR), a leading global online B2B “Partners Platform”, renowned for its SaaS connected IoT and networking infrastructure solutions, having its global operations in 12 countries. GCR,today unveiled four major transformations that have been brought into the company:

  • An upgraded website, with a new tagline: ‘Transforming Business the Digital Way’

  • Declared India as its home-market for GCR’s global business strategy

  • Partnership with over 200 partners to offer over300 IoT and Networking Infrastructure solutions on its Partners Platform

GCR has undergone a complete makeover, the new brand identity indicates a higher level of engagement with clients/partners and brand evolution that leverages GCR’s expertise to address their business requirements.GCR brings world-class online & offline agile partnership- delivery process model that instantly simplifies and scales digital efforts across channels and touch points.


GCR has made India its home-market as more than 43% of successful IoT solution providers are incubated from India and in the past couple of years, India is globally leading in advance technologies revolving around IoT, AI, and mobility. Thus, in order to move forward with digital globalisation GCR has decided upon making India as our home market for our global operations” commented Tony Tsao, Founder, GCR, on this company’s globalisation initiatives.

“Our new and vibrant brand identity is a visual expression of what we follow and believe, for all our stakeholders, including esteemed integration partners, solution partners, service providers, customers, and employees; and this is directly energised and encouraged by our Values. The new brand identity and varied solutions mark GCR as a trusted digital transformation partner, delivering solutions and services at global scale, with localised capabilities, and leveraging cloud computing, networking, analytics, cognitive and emerging technologies” – added Tony

We are thrilled to launch India as our home market for GCR’s global operations. Companies throughout the country, including those in the Retail, BFSI, Education, healthcare, logistics, Hospitality and manufacturing sectors, are experiencing rapid digitalisation. By collaborating closely with our clients and developing unique strategic partnerships to foster business, we are solving complex business challenges while transforming GCR into a technology hub and a destination for the technology GURU of the future” quoted Amod Phadke, Director – Sales & Marketing, GCR.

GCR extends its offerings of IoT/Networking Infrastructure solutions for 7 different industries including BFSI, Manufacturing, Education, Retail, Healthcare, Logistics, and Hospitality. GCR with more than 200 partners on its platform now offers over 300 IoT and Networking Infrastructure solutions across India.

The Company’s tagline represents the passion of the team working behind it, plans to deliver an extraordinary level of performance using the combination of evolved products and services, exceptional integration partners, solution partners, and customer engagement and deeper domain expertise.

GCR plans to provide a balanced mix of age and experience to its users. It further assures a fresher approach towards newer ideas with fresher minds and innovative outlook of youth, all of this to give comfort to our customers in order to make an organisation large enough to be dependable and agile enough to be quickly responsive.

The new brand identity marks our journey of digital transformation across the world. Our brand revives waves and even closer engagement with our stakeholders, stronger relationship, more solutions, greater innovation, and a deeper impact on business. It is energetic, contemporary, reflecting the diversity and aspirations of our values” – explains Amod.

“Our new brand identity also reflects two key attributes cited by our stakeholders as unique to GCR’s brand: the integrated perspective that GCR brings across multiple industries, technologies and geographies; and its ability to deliver innovation that are most relevant for partners/clients” concluded Tony.