In this exclusive interview with Mr. Vikash Hisariya, Managing Director, Vishal Peripherals, we discuss the rapid evolution of India’s IT distribution ecosystem and the growing influence of gaming, AI, and high-performance computing. He shares insights on channel growth, Tier 2 and Tier 3 market expansion, emerging technologies, and Vishal Peripherals’ vision to become one of India’s most trusted future-ready technology brands.
Vikash Hisariya- My leadership journey has been shaped by continuous learning, adaptability, and building lasting relationships. Over the past 27+ years, I have witnessed the transformation of the IT industry from basic computing needs to today’s high-performance, gaming, AI, and enterprise-driven ecosystem. Leading Vishal Peripherals through changing market cycles, technology shifts, and evolving customer expectations has taught me that success comes from trust, consistency, and staying ahead of trends. Our growth has been built on strong partnerships, customer-first thinking, and a commitment to delivering value beyond products.
IT Voice- How do you see the IT distribution landscape in India evolving amid the rise of e-commerce and D2C models?
Vikash Hisariya- The IT distribution landscape in India is evolving rapidly. While e-commerce and D2C models have created convenience and wider accessibility, they cannot fully replace the importance of distribution networks that provide reach, service, financing support, localized availability, and technical guidance. Distributors today must become value creators rather than just supply chain players. The future belongs to companies that can combine digital efficiency with strong offline relationships and seamless customer support.
IT Voice- What are the biggest challenges faced by IT distributors today, and how is Vishal Peripherals addressing them?
Vikash Hisariya- Some of the key challenges include price volatility, inventory management, changing consumer demand, logistics efficiency, and increasing competition from multiple channels. At Vishal Peripherals, we address these challenges through smart forecasting, strong brand partnerships, faster fulfillment systems, regional market understanding, and a diversified product portfolio. Our focus is on agility, ensuring we respond quickly to market shifts while maintaining service excellence.
IT Voice- Which product segments are currently driving the most growth for your business?
Vikash Hisariya- Currently, gaming products, high-performance PC components, laptops, creator-focused hardware, peripherals, networking solutions, and enterprise IT infrastructure are major growth drivers. We are also seeing increased demand for premium accessories, simulation hardware, and AI-ready systems. Consumers today are looking for performance, reliability, and future-ready technology.
IT Voice- How is the growing demand for gaming and high-performance PCs influencing your strategy?
Vikash Hisariya- Gaming and high-performance computing have become major pillars of our strategy. We are expanding our portfolio with leading global gaming brands, premium PC components, sim racing solutions, and performance accessories. We are also investing in experiential retail, community engagement, gaming events, and creator collaborations. The gaming audience values experience, innovation, and authenticity, and we aim to deliver all three.
IT Voice- What role do Tier 2 and Tier 3 markets play in your expansion and growth plans?
Vikash Hisariya- Tier 2 and Tier 3 markets are extremely important for our long-term growth. These markets are witnessing rising digital adoption, growing aspirations, and increased demand for quality technology products. Customers in these regions seek trusted guidance and after-sales support, which gives organized players like Vishal Peripherals a strong advantage. We see these markets as the next major growth engine for India’s IT industry.
IT Voice- How do you strengthen and empower your channel partner ecosystem across India?
Vikash Hisariya- Our channel partners are an integral part of our success. We empower them through transparent business practices, competitive pricing, training programs, faster supply access, marketing support, and dedicated relationship management. We believe in growing together and creating long-term partnerships built on trust, profitability, and mutual success.
IT Voice- What differentiates Vishal Peripherals from other IT distributors in terms of service and value addition?
Vikash Hisariya- What differentiates us is our commitment to relationships, service speed, market understanding, and customer trust built over decades. We do not just supply products—we help brands build presence, help partners grow business, and help customers choose the right solutions. Our blend of distribution strength, retail experience, and market intelligence allows us to add value at every level.
IT Voice- How are emerging technologies like AI and cloud impacting your business roadmap?
Vikash Hisariya- AI and cloud are reshaping the technology landscape significantly. AI is driving demand for advanced computing hardware, GPUs, storage, and optimized systems, while cloud adoption is changing enterprise infrastructure needs. Our roadmap includes aligning with these trends by expanding into AI-ready hardware solutions, enterprise technology offerings, and future-focused categories that support digital transformation.
IT Voice- What is your vision for the future of Vishal Peripherals and the broader IT hardware market in India?
Vikash Hisariya- Our vision is to make Vishal Peripherals one of India’s most trusted and future-ready technology distribution and retail brands. We aim to expand nationally, strengthen global partnerships, lead in gaming and premium technology segments, and continue delivering excellence across all channels.
For the broader IT hardware market, India is entering an exciting growth phase driven by digital adoption, gaming culture, AI innovation, and increasing consumer aspirations. The future is highly promising, and we are committed to being at the forefront of this transformation.
