In the rapidly growing pay-TV industry in India, Cisco has established itself as a potential provider of enhanced TV viewing experiences to more than 30 million Indian homes. Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for over 150 million viewers, a milestone that reinforces the company’s leadership in the digital pay-TV solution market in India.
Cisco service and solution platforms are in the prime position to address the changing needs of pay-TV operators now and into the future, with more than 10,000 R&D experts in Bangalore. It is because of its continued commitment to research and innovation that the company currently enjoys a leading market share in conditional access and middleware.
Jeff White, senior vice president, Sales, India and SAARC, Cisco, stated, “The Indian pay-TV industry is one of the fastest growing and most dynamic in the world. India now accounts for nearly a third of Cisco’s subscriber homes in the Asia Pacific region. We are excited about our leadership in the industry, deep commitment to our customers and sharp focus on innovation in India.”
Jesper Andersen, senior vice president and general manager, Service Provider Video Technology Group, Cisco, said, “Achieving the milestone of over 30 million digital homes in India is a testament to our commitment to India over the last 18 years and our partnerships with some of the most successful cable TV and DTH satellite platforms in the country. The Indian pay-TV industry is one of the fastest-growing and most dynamic in the world. We confidently expect tens of millions more households to benefit from Cisco’s enhanced TV-viewing experiences, as the demand for advanced services and applications surges.”