Brother Strengthens Focus to Tap Printer Market in India

Brother International India announced its growth plans for India market. In a move to further expand Brother’s penetration in Indian market and establish deeper connect with the Indian consumers, the company announced addition of 3 new Mono Laser products to its existing wide portfolio of Mono Laser, Colour and Inkjet multifunction centers and printers.

These new models are Global Strategic models which are specifically targeted at Emerging Countries. With this initiative, the company aims to achieve over 15% market share in the Mono Laser category by 2015.

Building on the company’s 100 year history of innovation and technological expertise, this new range of 2 MFCs (Multifunction Centers) and 1 Single Function Laser printer boasts of being highly reliable, affordable and efficient for home, SOHO and enterprise. The product line-up includes HL-1111, a single function laser printer, while the DCP-1511 & MFC–1811 are the MFCs.  These products bring new technical innovations that help customer’s experience hassle free printing through efficient paper handling capabilities at affordable cost.

Emphasizing on the launch, Yoshiji Matsui, Managing Director, Brother International India Pvt. Ltd., said, “This is a very significant launch for Brother in India and is a resultant of constant innovation in developing & improving on technologies for the needs of each market. We have always had an encouraging and enriching experience with customers in India and our new range of products are examples of evolved engineering that meets unique demands of Indian customer. We envisage a significant demand for Mono Laser category in Indian market and aim to double our business in this category this year by achieving greater satisfaction and support from Indian customers with reliable, affordable and efficient products.”

Excited about the launch, Alok Nigam, General Manager – Sales, Marketing & Service, Brother International India Pvt. Ltd., commented, “Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition and education programs help us achieve objectives of outreach towards masses and enterprises. As a step towards rewarding high performance, we would continue to support our partners with evolved technological products that offer an enriching experience.”