Canon is the Official Partner of the International Association of Athletics Federations (IAAF) World Athletics Series, sponsoring a total of 15 IAAF World Athletics Series events from 2013 to 2016. The IAAF World Championships Moscow 2013, which begins on August 10, is a global competition that will bring together more than 2,500 athletes from some 200 countries. Canon, in addition to displaying the company’s logo on signage within the venue and outdoor advertising throughout Moscow, will support the Championships through its products, technology and service, carrying out a range of activities, including those listed below.
At numerous sporting competitions both in Japan and overseas, Canon has provided behind-the-scenes support to members of the press covering these events, including technical support, advice and repair services as well as loans of the latest Canon EOS system camera and lens equipment. To further improve media support at the IAAF World Championships Moscow 2013, expert staff at the on-site Canon Professional Service center will assist many sports photographers from various countries and regions across the world. Additionally, all accredited photographers covering the event will wear bibs displaying the Canon logo.
Canon will incorporate within the company’s homepage a dedicated IAAF World Championships Moscow 2013 website that provides information related to the Canon professional service center. Additionally, the site will include a link to the Canon Photo of the Day, which, featured on the IAAF and Local Organizing Committee official websites during the competition, will present one image per day carefully selected from among the many captured daily during the event. Visitors will be able to enjoy breathtaking images of the athletes in action, captured by top sports photographers supported by the outstanding imaging performance of Canon cameras and lenses. Canon will continue contributing to the advancement of sports through the use of Canon products and technologies.