The company Bosch Automotive Electronics has appointed Panduranga Prabhu as the new Managing Director. The appointment is effective from August 1, 2013. He takes over from Markus Hildenbrand who will move to Bosch headquarters for an international assignment. Hildenbrand functioned as the Managing Director of Bosch Automotive Electronics India Pvt. Ltd. He will now be heading back to Germany as he has completed his five year tenure in the present role.
According to a statement by the company, Prabhu’s role will involve focusing on realizing the vision of the organization. The vision held by the company is to come close to the customers by offering compelling value proposition and customized solutions for the Indian market.
Before taking up this new role, Prabhu was the Regional Business Unit Head for Diesel and Gasoline ECU business in India and Global Head for two wheeler systems & business development. He has rich experience and international exposure in several automotive domains. According to the company, the Automotive Electronics Industry is developing at a fast pace and offers tremendous growth opportunities. Moreover, the recent M-SIPS approval on the proposed investment of Rs 550 crores for manufacturing of electronic components will boost the company to increase its global competitiveness.