January 18, 2021


BoAt Unveils RUGGED, A Splash Proof Bluetooth Speaker

boAt, one of the latest entrants into the audio-tech RUGGED (Pic 1)market/industry; a brand conceptualised as a beautiful marriage of fashion and technology, launches its new portable Bluetooth speaker RUGGED on Amazon India.

RUGGED is a fashionable, stylish and trend setting portable Bluetooth speaker, which will be exclusively available only on Amazon through a strategic partnership with Imagine Marketing.

The boAt RUGGED is a wireless portable and splash proof speaker that delivers an amazing listening experience. With its twin drivers, it delivers rich audio and thumping bass. This truly adds vibrancies to your lifestyle.

Aman Gupta, Director, Imagine Marketing commented on the launch, saying, “After the successful launch of boAt’s Pint and Pitcher in India, we are confident as well as excited to launch Rugged with Amazon India. RUGGED, the high performance portable audio system fits into today’s Gen X – lifestyle as well as gives you greater mobility and comfort with the technology, dynamic bass and more importantly an inbuilt power bank. Take it outside and add Ruggedness to your Lifestyle. Bring it home and add life to your home parties.

Product’s features:

Ø Rock: Stereo speakers with powerful passive bass
Ø Talk: Embedded microphone for conference calls
Ø Drop: Shock proof Silicon enclosure for drop protection
Ø Charge: 1800 maH Power Bank inbuilt for charging mobiles through a USB port
Ø Nonstop: Upto 12-15 hours of non- stop party with inbuilt battery back up
Ø Social: Lets up to two people use their own mobiles together to play the same speaker taking turns

Product’s specifications:

Ø Bluetooth 4.0
Ø Operating range: 30 meters
Ø Bluetooth Profile: HS/HFɺAVRCP
Ø Frequency Response: 100Hz – 20KHz
Ø Signal-To-Noise: >85dB
Ø Distortion: <1.0%.
Ø Playback Time: 12-15 hours
Ø Charging Time: 3-4hours
Ø Weight: 446grams
Ø Size: 164*50*73mm
Ø Packaging Size: 180*105*70mm