January 25, 2021


Epson Brand Marks 40 Years – Ongoing commitment to creating products that surprise and delight

Seiko Epson Corporation on June 12, 2015, will mark the 40th image003 (5) anniversary of the Epson brand the company uses on many of its products and services. To commemorate this anniversary, we at Epson aim to show our appreciation to the stakeholders who have supported our brand over the years. We will also take a retrospective look at the meaning of the brand and reaffirm our commitment to continuing to provide our customers with products that surprise and delight.

Epson (then Daiwa Kogyo) was founded in 1942. Originally a developer and manufacturer of watches, Epson later leveraged its core technologies-which enable products that are compact, energy saving and high-precision-to enter and gradually expand in other business areas. As a vertically integrated enterprise with capabilities ranging from product development and manufacture to sales and marketing, Epson began moving into the information equipment business in 1968 with the release of the EP-101, the world’s first compact, lightweight digital printer, and followed this in the 1970s with a succession of computer peripheral products. As the company went on to develop new markets and provide customers around the world with satisfying products and services in a broad range of categories, we decided to develop a unique, original brand.

The Epson brand name comes from the EP-101, the product that kicked off the company’s expansion into the information equipment business. The “EP” stands for “electronic printer” and the “SON” represents our desire to follow the original electronic printer with many worthwhile descendants (products and services). The “Exceed Your Vision” global tagline that accompanies the Epson brand concisely states our promise to customers that Epson will continue to exceed their expectations.

We use Epson’s unique core technologies to transform our businesses as customer and societal needs change. Under our current corporate vision, SE15, we are continuing to develop unique products and services in an effort to drive change in four areas: printing, visual communications, quality of life, and manufacturing. Going forward, we will refine these core technologies and will continue to pursue our corporate ethos of creativity and challenge in an effort to provide products and services that bring positive change to the lives of our customers around the world.

We created a special logo to commemorate the 40th anniversary and to communicate our appreciation to our loyal customers. Each of the four colors in the background represents one of the aforementioned four areas where Epson is driving innovation. The design represents our commitment to growth in each of these four interrelated areas and to creating products that bring delight to our customers.

“Toward Tomorrow”
This movie portrays the Epson brand’s unchanging philosophy and approach during its four-decade journey to the present and the continuation of Epson along this path into the future. The movie shows Epson brand milestones along the way, and you hear Epson employees talk about their dreams and aspirations.

“VISIONS”
Epson products are used by people around the world. ‘VISIONS’ is a series of movies that will be released throughout the year to mark 40 years of the Epson brand. These movies will include snippets that depict how products used by customers in different environments around the world tie Epson to our customers and society.
The first movie in the series is titled

These videos and other information can be found on the Epson brand 40th anniversary web page.