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App-based Food Orders Set Unprecedented Records on New Year’s Eve

On the eve of New Year’s Day, quick-commerce and food delivery companies experienced a substantial surge in orders. Notable platforms such as Zomato, Blinkit, Swiggy Food, and Instamart witnessed a remarkable increase in demand, according to senior industry executives who provided updates on the trends via microblogging site X (formerly Twitter).

Zomato CEO, Deepinder Goyal, shared an interesting fact, revealing that on New Year’s Eve (NYE) 2023, the food delivery platform fulfilled nearly as many orders as it did on the combined NYEs from 2015 to 2020. Goyal expressed enthusiasm about the future prospects, highlighting the tremendous growth experienced on this significant occasion.

Similarly, Albinder Dhindsa, Co-Founder and CEO of Blinkit, a quick-commerce delivery platform under the Zomato umbrella, announced that the company recorded its highest-ever daily orders and orders per minute. The surge in demand underscored the evolving preferences of consumers, indicating a substantial shift towards quick-commerce solutions.




Food orders on apps 'broke all records' on New Year's Eve | Mint Lounge
Food orders on apps ‘broke all records’ on New Year’s Eve

Swiggy, another major player in the food delivery sector, also witnessed a record-breaking New Year’s Eve. Rohit Kapoor, Swiggy CEO, shared the achievement on X, stating that NYE ’24 surpassed all previous records for both Swiggy Food and Instamart. Kapoor expressed his delight, sharing that he celebrated with the team at the stroke of midnight.

Additionally, Kapoor highlighted the exceptional performance of Swiggy Instamart in terms of orders per minute. The platform surpassed its previous record, set during the World Cup Finals day, by an impressive 1.6 times. This performance indicator further emphasized the growing popularity and reliance on on-demand grocery delivery services.

The surge in orders on New Year’s Eve reflects the increasing dependence on app-based food delivery and quick-commerce services. Consumers are turning to these platforms not only for the convenience of having meals delivered but also for the broader spectrum of quick-commerce options, including groceries and essential items.

The industry executives’ regular updates on X provided real-time insights into the trends and showcased the scale of operations these platforms managed during a high-demand period. The ability of these companies to handle such surges demonstrates the resilience and scalability of their technology and logistics infrastructure.

As the quick-commerce and food delivery landscape continues to evolve, with innovative approaches and expanding service offerings, it becomes evident that consumers are embracing the convenience and efficiency these platforms bring to their daily lives. The record-breaking performance on New Year’s Eve serves as a testament to the growing influence of app-based services in shaping the modern consumer experience.

Looking ahead, the industry is likely to witness further advancements and collaborations, as companies strive to enhance their capabilities and cater to the evolving needs of consumers in the rapidly changing landscape of quick-commerce and food delivery. The success stories of New Year’s Eve 2023 underscore the significant role these platforms play in the contemporary lifestyle, offering a glimpse into the potential growth and impact they may continue to have in the coming years.

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