Antec Inc, the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets, has appointed Abacus Peripherals as their authorized distributor. Abacus will distribute Antec’s range of cabinets, PSUs and accessories. Antec plans to expand the business in India and penetrate the markets of B, C and D cities through Abacus’ well spread distribution network in almost 250 cities across 26 states & Union Territories and excellent service to close to 3500 channel partners.
With this appointment, Antec provides a dedicated authorized distributor to cater the channels and end-user requirements more effectively and at the same time strengthen the brand’s positioning across the markets. To increase awareness of the brand in the channel community, Antec will carry out training programs on products to channel partners through joint effort with Abacus Peripherals.
Kevan Li, Business Head – India at Antec Inc, said “We are glad to appoint Abacus Peripherals as the Authorized National Distributor (except TN, Kerala, AP), and with their vast network, industry experience, and aggressive team, we look to a significant growth and further penetration of Antec PC Components products to various targeted segments in India, to enhance Antec as a Leading Brand not only in rest of the world but also in the Indian Market. We believe their efficient branches and sales team, can be well positioned to properly educate the channels about the superior Quality of Antec Products, and how to be positioned better in the market to provide additional value to their clients, who has high requirement for reliable and energy saving products. The Collaboration is also to create more education and awareness to the consumers on how to be more environmental friendly as well as to save electricity on their PC.”
Mr. Subhashis Das, V.P. Business Development of Abacus Peripherals Pvt. Ltd., said, “Antec is globally known as a very reputed brand in the PC Components and Peripherals space. We are proud to associate with a brand that is acclaimed for their exceptional quality, reliability and service. With our robust channel infrastructure and wide reach across the Indian market, we are confident of scaling new heights for the visibility and penetration of Antec products.”