Already supporting more than 700 million subscribers daily, Nuance Loop gives mobile operatorsthe ability to market and monetize personalizedpre-paid subscriber services
mCarbon is now Nuance Communications, Inc. (NASDAQ: NUAN), and today announced Nuance Loop, an Artificial Intelligence (AI) and data analytics-powered marketingplatform for pre-paid mobile operators that delivers new and incremental revenue streams.
Mobile operators face increasing pressure on traditional revenue sources from competitors, regulation and over-the-top (OTT) providers, making secure, sustainable, significant revenue streams a strategic priority. According to a recent telecommunications report from Deloitte, carriers need to transform their revenue opportunity through data and voice services that are high quality, while managing capital allocation, and investing in new technologies and innovations to achieve this.Nuance Loop gives operators the ability to reduce churn and increase average revenue per user (ARPU) from a common, continuously optimizing service platform. Loop is offered as a managed service under a revenue share model that eliminates CapEx and associated maintenance costs for the operator. Loop may also be integrated with Nuance’s Omni-Channel Engagement Platform for customer acquisition and customer care solutions.
“Nuance Loop is a great fit for telecom operators as it engages mobile subscribers at virtually any touch point- from voice to text to browser-then determines and fulfills the optimal, personalized offer for them. We are excited to launch Loop and demonstrate to customers in the coming months how our combined solution will drive increased revenue opportunities and deeper subscriber engagement” said Rajesh Razdan, VP and GM, APAC, CSP Business , Nuance.
How It Works
Nuance Loop offers personalized, revenue-generating services to pre-paid subscribers across mobile advertising, mobile messaging and mobile financial services. The platformcontinuously analyzes offer conversion rates, subscriber profiles, content usage, and network activity, in order to more accurately create and place offers that are tailored and relevant to each subscriber.
Nuance Loop ensures no opportunity is wasted by engaging pre-paid subscribers across the entire network – voice, text, USSD, browser or app – and deciding what to offer, when, and how, based on subscriber context, profile, and usage history.
For example:
o A zero-balance prepaid subscriber may qualify for an airtime loan to ensure continued service until their next top-up;
o Someone often downloading health and fitness apps may be interested in subscribing to clean recipe content;
o A user running low on high-speed data may appreciate a personalized data pack tailored to their usage; or,
o A prepaid customer may be better served by being upgraded to a new postpaid subscription.
Loop determines, offers and fulfills the best offer for each customer, at the right time, and over the right channel.
Nuance Loop is available globally, and is currently deployed across North America, Latin and Central America, India, Southeast Asia, EMEA, and Australia, generating hundreds of millions of dollars a year in incremental, high margin revenue for its customers.
