After Smartphones, Samsung set to reign on Tablets


At the recent Samsung SouthWest Asia Forum 2014, in Bali, Indonesia, the electronics giant, known to be the 8th most valuable brand in the world, unveiled a range of products touching across consumer electronics to enterprise devices.

BD Park, President and CEO, Samsung South West Asia, announced the company’s plans to introduce smarter experiences for its consumer and enterprise customers. In 2014, Samsung will continue to achieve positive growth by providing our consumers with innovative products and technologies that will help consumers discover a world of possibilities”, he said.

One key announcement was the launch of two new tablets aimed at two different enterprise segments -Samsung Galaxy NotePRO and Samsung Galaxy Tab3 Neo.

The company plans to redefine its tablet portfolio with the its new launches, which are expected to offer better features in terms of productivity and security, making it fit for the enterprise space.

Samsung Galaxy Notepro, is a 12.2-inch tablet that targets the high-end enterprise space with its productivity centric features. The price of the tablet is quite on the higher side, which means it intends to attract only serious buyers who are looking at ‘productivity’. Country head, Mobile and IT, Vineet Taneja, estimated the number of serious buyers to be atleast 100,000.
The Galaxy Tab3 Neo is a 7 inch tablet that is an affordable option targeting the mid segment with an estimated price of Rs 16,490. A 3G variant is also available for Tab3 Neo.

Commenting on the tablet launches, Vineet said, “The Samsung Galaxy NotePRO and Tab3 Neo truly demonstrate our commitment to providing our customers with extraordinary versatile product offerings aimed at growing the tablet market.

While the smartphone market is gradually approaching a saturation point, the tablet space is definitely looking more promising now. Lot of new innovations are expected to be seen as tablets evolve from a consumer gadget to an enterprise device. With its new launches in the enterprise tablet space, Samsung seems spot on to capitalize on this trend.

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