INDIA March 2014: Aditya Infotech Ltd (AIL), India’s leading distribution enterprise, announced its tie-up with Sapphire to distribute its entire range of workstation graphic cards in India. The AMD FirePro™ professional graphics card range included 3D, Multi-View, Cloud and Server product lines, designated to serve the markets of CAD/CAM/DCC, Medical Imaging, Digital Signage, Broadcast/Video Production, and more.
SAPPHIRE PGS (Professional Graphics Solutions) is a business unit within SAPPHIRE Technology for Professional Graphics. In 2007, SAPPHIRE Technology was selected over other partners to secure a distributor partnership with AMD‘s professional graphics card series for the Asia Pacific Region. By virtue of its strong sales strategies and technology support, Sapphire has once again been appointed as AMD FirePro™ Exclusive Global Distribution Partner by AMD effective from 1 Oct 2013. SAPPHIRE PGS will continue to focus on providing customers with highly appropriate solutions and outstanding pre- and after-sales consultancy and services.
With an aim to promote AMD FirePro™ and its various product ranges, AIL, with the support of Sapphire and presence of AMD FirePro™, recently conducted channel trainings in four major cities, namely Mumbai, Delhi, Chennai and Bangalore on 14, 17, 20 and 22 February, respectively.
Key channel partners participated in the partner meet across the four locations. Through this channel initiative, AIL and AMD FirePro™ strived to impart comprehensive product and sales training to partners and educate them on how they can reach the next level where they can offer a variety of solutions as per customers’ needs.
Channel partners were presented with an opportunity to get acquainted with new products and advanced technology targeting the key verticals for AMD FirePro™ – Computer Aided Design & Engineering, Medical, Financial & Display Walls, Media & Entertainment and Cloud & Data Centre.
“We have always believed in the credentials of Aditya and we are delighted to appoint them as the India distributor for our AMD FirePro™ graphics card range. We are assured that this partnership will be helpful for the nation to acquire best-in-class technologies and next-generation workstation graphics”, expressed Mr. Adrian Thompson, VP of Marketing, Sapphire Technology.
“This meet would give us an opportunity to exchange notes, understand their challenge, analyze problems, remove irritants and find solutions, which will further strengthen the bond between channel community and us”, added Mr. Sanjay Gogia, VP, IT/audio/video BU at Aditya Infotech.