The meteoric rise of a mobile generation has fuelled the need for computing-on-the-go, making laptops and netbooks ubiquitous buzzwords. Acer has turned a new leaf and has taken a step to make computing experience more accessible to the masses, especially for the upwardly mobile youth. This offer is applicable on select Acer Laptops and will be available in 28 cities across India until July 31, 2013.
The consumers can make their payments through easy EMIs, within seven months of their purchase at zero per cent interest finance, enabling easy financing for consumers especially in the home segment. No credit cards will be required, and the customer will have to pay only a processing fee. Through this offer, Acer aims to facilitate first-time buyers’ with access to its new range of products with latest technology.
Acer has tied up with Bajaj Finserv Lending, the market leader in 0% interest consumer durable finance, to extend this offer to its customers.“Deepening PC penetration is critical to bridge the digital divide in India. Acer is committed to providing an unparalleled combination of innovation at an attractive price point to its consumers. Our latest offer aims at bringing the best of both worlds to a consumer”, says S. Rajendran, Chief Marketing Officer at Acer India.
Devang Mody, President Consumer Finance, Bajaj Finserv Lending asserts, “Our partnership with Acer is the proof of our commitment to continuously strengthen our role in our consumer’s life, beyond just being another financier. At Bajaj Finserv Lending, our technology platforms allow us to approve loans in as low as 3 minutes while the customer is in the shop, selecting his favorite Acer notebook. For the customer, this life-event should be about buying his aspirational device without having to worry about the money he may need.”
Acer has embarked upon a 360 degree approach to support this campaign. The launch of its new TVC along with print advertisements and regular BTL activities will continue to enhance the visibility of this campaign.