Intel has announced a prestigious transition within its executive ranks for the Asia Pacific and Japan (APJ) region, announcing that Santhosh Viswanathan has been elevated to lead the territory. This strategic promotion coincides with the semiconductor titan’s comprehensive organizational pivot, which bifurcates its internal operations into two distinct, high-performance pillars: Intel Foundry and Intel Products.
Viswanathan, a veteran leader who previously distinguished himself as the Vice President and Managing Director for Intel India, now scales his influence to oversee the company’s full commercial portfolio across the APJ landscape. In this expanded capacity, he is charged with accelerating revenue streams and fortifying Intel’s market authority as the global economy transitions into a sophisticated, AI-centric era. His profound mastery of the Indian market, coupled with a rigorous background in regional sales and marketing, positions him as a pivotal architect for Intel’s success in Asia’s complex semiconductor environment.
Further strengthening this new leadership tier, Intel has named Hans Cheng as the head of the APJ Sales, Marketing, and Communications Group. Reporting directly to Viswanathan, Cheng joins a specialized executive team dedicated to advancing Intel’s “IDM 2.0” vision—a strategy that balances the expansion of proprietary manufacturing with the growth of a premier, world-class foundry service for external partners.
These high-level appointments underscore Intel’s dedication to leveraging localized expertise to win in the competitive global chip market. By promoting leaders with a proven history of success in high-velocity regions, Intel aims to refine its operational agility and better address the sophisticated requirements of enterprise and consumer stakeholders throughout the Asia-Pacific and Japan regions.
