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Zoom bolsters Events portfolio with new Production Studio and mobile app

The easy-to-use Production Studio for Zoom Events allows event hosts to easily create professional virtual Webinars and Sessions — no production agency needed

Today Zoom announced two key updates and investments in its Zoom Events portfolio — Production Studio and a Zoom Events hybrid experience including the mobile app for events. These new features will help event professionals expand their reach and foster community beyond the events, engage and inform audiences while building connections across in-person and virtual audiences, and simplify the hybrid experience.

Production Studio makes customizing and producing engaging virtual events a snap

Today Zoom launched Production Studio for Zoom Events and Zoom Sessions, a new feature for event professionals to easily create virtual event design elements for polished, professional, and dynamic events. Now available globally with a Zoom Events or Zoom Sessions license, Production Studio allows event, marketing, and internal communications professionals to free up their time and budget that is usually spent working with a production agency.

“Now, every event pro has access to professional-looking events in an easy-to-use interface, without spending thousands of dollars on a production agency,” said Annika Elias, product manager at Zoom. “Other ‘out of the box’ webinar solutions don’t allow you to customize the look and feel of your event, which makes for a bland and less engaging experience. With Production Studio, event specialists can curate and customize the attendee experience without needing specialized design skills.”

Whether planning internal events like an All Hands webinar or external marketing events like product demos, Production Studio provides dynamic layout options, custom branding, and presenter management tools to make every virtual event visually engaging and uniquely branded.

 

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