January 19, 2021

Wipro partners with Flytxt for Mobile Consumer Analytics Solutions

Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company today announced that it has partnered with Flytxt, a specialised company in monetizing mobile consumer data through big data analytics, to jointly offer customer experience and revenue enhancement solutions worldwide.


The partnership brings together Flytxt’s proven Mobile Consumer Analytics technology and Wipro’s expertise in telecom sector. Together, the companies will offer solutions to address industry challenges in generating measurable economic value from fast growing, diverse data streams.The solution portfolio analyses large volume, velocity and variety of data generated in telecom ecosystem and produces actionable insights on consumer behaviour through analytical models based on data and decision science. These help the mobile enterprises to run effective inbound and outbound marketing programs with high impact on revenue, margins and customer retention. This also enables mobile enterprises to deliver a better experience to consumers with personalized offers and content.

“Flytxt’s solution augments our analytics solution portfolio for the communications industry in delivering business outcomes across revenue enhancement, churn and campaign effectiveness to ensure that our customers maintain a competitive edge. This aligns well with Wipro’s goal of offering comprehensive, cutting edge customer experience solutions for our clientele,” said Anil Jain, Senior Vice President & Global Business Head – Communication Service Provider, Wipro Ltd.

“We are pleased and excited about this partnership with Wipro. This partnership increases the reach of Flytxt’s advanced analytics solutions with proven business benefits to the global communications and media industry,” said Dr. Vinod Vasudevan, Group CEO, Flytxt.

Flytxt has a track record of generating 2 to 7% economic value for telecom operators, consistently across diverse geographies and market situations leveraging their technology platforms, proprietary analytical models and impact-driven consulting practice. Wipro’s reach in global markets complements Flytxt’s capabilities to deliver incremental business value to mobile enterprises through consumer analytics.

Flytxt is a leading Big Data Analytics solution provider for Communication Service Providers (CSPs) across the globe with a focus on generating measurable economic value from data. The company offers internal and external data monetization solutions as well as consultancy services to help CSPs increasing revenue, reducing churn, enhancing loyalty and improving customer experience. Flytxt’s closed loop integrated real-time marketing platform is deployed with leading CSPs across multiple regions, serving more than 500 million subscribers and has generated more than $350 million incremental revenue for CSPs till now. Flytxt has its headquarters in the Netherlands, corporate office in Dubai and global delivery centres at Trivandrum and Mumbai in India. The company also has presence in London, Singapore, Mexico City, Lagos, Johannesburg, Nairobi, Dhaka and New Delhi.

Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Business Process Services company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation, and an organization wide commitment to sustainability, Wipro has a workforce of over 150,000, serving clients in 175+ cities across 6 continents.