Wicked Ride, The Luxury Bike Rental Company, Partners With The Serai Resorts, A Coffee Day Company

Wicked Ride, pioneering luxury bike rental company, has announced a partnership with The Serai Resorts, a Coffee Day Company having premium resorts at Bandipur, Chikmagalur, Kabini in Karnataka and also the Barefoot resorts in Andaman. As per the agreement, The Serai Resorts would provide Wicked Ride bikes (Royal Enfield and Harley- Davidson) at these resorts for its guests who are bike enthusiasts.

The Serai Resorts will also make available accessories and riding gears for sale at the resorts and also offer organised guided bike tours for their guests through Wicked Ride.

Wicked Ride on its part will work as a booking partner for The Serai Resorts and Wicked Ride guests would be eligible for exclusive offers and discounts.

“This is yet another initiative from Wicked Ride to connect with our potential and existing customers” said Vivekananda H.R, Co-founder, Wicked Ride. “Being a niche service, we will continue targeting our customers through innovative marketing strategies, partnerships and events that hold relevance for us as a brand.”

“Wicked Ride and The Serai Resorts will work together on creating experiences and cherished memories for travel enthusiasts” added Vivekananda H.R. “We will also work together in creating special biking events which can last over a day and will be done at National Level.”

“The Serai is a brand that believes in creating memories. Memories come from some great experiences. I strongly believe that with a partner like Wicked Ride we here at The Serai would help in creating some of the best memories for our guests” said Anand Menon, GM- Marketing at The Serai Resorts.

Headquartered in Bengaluru, Wicked Ride, a start-up, was founded in 2014 by three friends, Vivekananda H.R., Anil G and Varun Agni, who did not find options to rent motorcycles (especially high end luxury bikes) in Bengaluru at the time. Realizing that there is a rather new audience to cater to, they set up a company and started renting bikes starting from Royal Enfield to Harley-Davidson. They believe in making your dream come true as a biker – be it riding the premium bikes or experiencing the inexplicable joy of riding in the best biking destinations.

Wicked Ride is currently present in Bengaluru, Mysuru, Pune, Bhuj, Jaipur and Udaipur. The company would also be looking at opening its operations in 17 other destinations in India by March 2016.