With work from home becoming the new normal, users are looking for power-packed innovative gadgets that not only help them boost their performance but also include password protection and other features to help ensure the security of their data. Tapping into the need for speed and reliability, Western Digital Corp. (NASDAQ: WDC) today introduced the new WD® brand My PassportTM SSD in capacities up to 2TB*. With a sleek, compact metal design and blazing fast speed powered by NVMe™ technology, the new palm-sized drive allows home and business users to save, access and protect the content that matters.

Promising a next level SSD performance that takes productivity further, the new SSD delivers accelerated read speeds of up to 1050MB/s1 and write speeds of up to 1000MB/s1. The drive helps secure content and keep productivity flowing with password enabled 256-bit AES hardware encryption. With a stylish, durable metal design that is both shock and vibration resistant, it resists drops of up to 6.5ft (1.98m). Being the fastest My Passport™ drive to date, the device is a storage solution that is easy to use to backup your data and is compatible with Mac and PC.

Speaking on the announcement, Khalid Wani, Director, Sales, Western Digital, India, said, “Innovation is meshed with the very DNA of Western Digital and we constantly strive to create reliable products that are faster, and have increased efficiency. With the new WD brand My Passport SSD, we aim to bring the unmatched experience in a sleek portable drive that helps users manage their large content libraries at a blazing fast speed.”

Jaganathan Chelliah, Director, Marketing, Western Digital, India, added, “The new My Passport SSD is a powerful and sophisticated NVMe-based solution for the everyday content creators, curators and hobbyists who are looking for fast and convenient solutions to back up their content. It is meticulously engineered to be a quality drive, inside and out. The device is designed to match varied lifestyles. Its rounded corners, waving ridges and soft edges enhance the drive’s portability and make the My Passport SSD easy to carry, yet also distinctly recognizable as a member within WD’s award-winning My Passport product line-up.”

Built for Everyday Creators

Now more than ever, consumers are looking to empower their productivity by keeping their files and increasingly large content libraries with them. Creators can move and edit high-quality content nearly twice as fast with the new My Passport SSD compared to the previous version of the drive, saving time to do more. Whether on a laptop or desktop while at home, in the office or on the go, prosumers can reliably store their data on this drive.

The New Look of SSD Performance

WD’s My Passport SSD is designed from the ground up to provide reliable performance and a touch of luxury, inside and out. The bold metal design is both stylish and durable. It feels great in the hand and fits comfortably in a bag or pocket, enabling consumers to bring their content wherever life takes them and keep productivity flowing. Available in a range of modern colors, including Gray, Blue and Gold, consumers can choose the drive that best fits their style.

The new My Passport SSD offers the technical features users need and want, including:

  • Blazing fast NVMe technology with read speeds of up to 1050MB/s1 and write speeds of up to 1000MB/s1.

  • Password enabled 256-bit AES hardware encryption to help protect valuable content simply.

  • Featuring shock and vibration resistance and drop resistant up to 6.5ft (1.98 metres).

  • Included software2 to make it easy to back up large files to your drive or a cloud service account3.

  • USB 3.2 Gen-2 technology with a USB-C™ cable and a USB-A adaptor.

  • Ready to use out of the box and compatible with Mac and PC and comes with a 5-year limited warranty.

Pricing and Availability
The My Passport SSD is backed by a five-year limited warranty and is now available in the 500GB, 1TB and 2TB capacities at Amazon until 30th October. Starting 13th November, the new drive will be available at a retailer near you.

MSRP .500GB – Rs 8999, 1TB – Rs 15,999, 2TB – Rs 28,999

During the Amazon Great India Festival (16th of Oct 2020 to 13th Nov 2020) the WD My Passport SSD will be available at 500GB – Rs 6999, 1TB – 12,999 & 2TB – 24999