In an exclusive interview with ITVoice, Mr. Rajesh Goenka, Director, Sales & Marketing, RP tech India, reveals his strategies for business in India.
ITVoice Media :- What have been the growth drivers for Rashi in the past couple of years?
Mr. Rajesh Goenka:- 30+ years of strong industry presence, a wide and strong partner connect and a comprehensive portfolio of latest technology solutions have been critical growth drivers of a consistent double digit growth of RP tech India. We always have been ahead in implementing innovative and industry-first marketing campaigns, which has helped us to climb the ladder of success over the years. We will continue to innovate and offer value added support to our channel partners and brands to ensure an inclusive growth of the entire ecosystem.
ITVoice Media :- What are Rashi’s focus areas in India in terms of the markets, industries and verticals that will help you maximize the potential?
Mr. Rajesh Goenka: – Expansion and diversification are the two key factors of any successful business. We will continue to expand our solutions portfolio and partner reach across the country. Apart from the conventional distribution business, we are bullish over the enterprise space. We are also exploring growth opportunities in other industry verticals for a long term sustainable business.
ITVoice Media :- What is RPTech roadmap for 2021-22?
Mr. Rajesh Goenka:- We will continue to focus on the existing business lines and tap unexplored business verticals and markets.
ITVoice Media :- Could you at least tell us what kind of companies have approached you till now?
Mr. Rajesh Goenka:- RP tech India is a prominent partner of all the major global technology brands. We are partnered with 25+ brands and offer various solutions in the consumer and enterprise space. We are the exclusive distributor of brands such as Colorful and ECS in India and we offer end-to-end market development support to our brands.
ITVoice Media :- Currently, which product segments of Rashi Peripherals are doing well in the market and which you are focusing for the current quarter?
Mr. Rajesh Goenka:- We have a very strong market positioning in Component, Peripherals, PCD and Networking segments. We have also witnessed a decent growth in the enterprise vertical. We will focus on maintaining the consistent growth across the business verticals.
ITVoice Media :- What are some of the points where Rashi Peripherals products score over the competing forces in India?
Mr. Rajesh Goenka:- RP tech India is known in the industry for its robust value added support. We have the wide network of 50 branches and 50 Service centers spread across India. We have a direct presence in 750+ towns/cities and our logistical arm is capable of reaching to the last miles of customers. I think these are our strong points, which differentiates us from the rest of the competition.
ITVoice Media :- What kind of strategy have you planned to position RPtech product successfully in the market?
Mr. Rajesh Goenka:- We will emphasis on partners’ engagement through various mediums. We have been running various rebate/ incentive programs to help channel partners kickstart their business. Our past initiatives Green Zone, Orange Zone offers and WFH/LFH campaigns were highly successful. We are closely monitoring the current pandemic crisis and we hope the situation will improve soon.
About Mr. Rajesh Goenka, Director, Sales & Marketing at RP tech India.
Mr. Rajesh Goenka is responsible to formulate and drive the overall business operations and lead value-added programs at RP tech India. An Engineering and Management graduate, Mr. Goenka is a proven leader with a profound proficiency in building outstanding teams for execution of successful long-term business strategy.
A True Leader & Marketer in the ICT & Mobility business with over 20 years of industry experience, he is the catalyst for RP tech India’s consistent double digit growth YoY. Prior starting his inning in RP tech India in 2001, Mr. Goenka had the successful stint in various MNCs including NVIDIA where he served as the Head of Marketing – India, Middle East & Africa.
One of the most popular IT Channel Chiefs in India, Mr. Goenka is the recipient of many coveted appreciations for his exemplary contribution to the growth of IT channel business from leading media publications. Mr. Goenka has been conferred one of the “Top 10 IT Channel Heads” in India by IT Nations. DQ Channels featured him among the ‘Top 16 Distributor Chiefs’ in 2016. He was also shortlisted among the BEST CMOs in the Indian ICT industry in 2017 by VAR India. He is the recipient of SME Channels Global CMO Award 2020.
About RP tech India
Incepted in 1989, RP tech India (a division of Rashi Peripherals Pvt Ltd) is the fastest-growing B2B technology solutions provider in India. Growing at a consistent 20+ per cent CAGR YoY, the Company offers products and solutions from 25+ brands to 9000+ B2B customers in 750+ towns/cities through its robust network of 50 branches and 50 service centers spread across India. The Company is recognized as the most preferred B2B partner of renowned global technology brands including AMD, APC, ASUS, Belkin, Google Chromecast, Crucial by Micron, Cambium Networks, Dell, ECS, Fitbit, HP, Intel, Lenovo, Logitech, NVIDIA, Plantronics, SanDisk, Toshiba, TP-Link and Western Digital. With its fundamentally strong and robust business model and 360-degree marketing approach, RP tech India is poised to become a ‘One Stop Shop’ for all technology needs of Indian consumers.
