Vodafone India has teamed up with Disney India’s Interactive business, to launch Vodafone Games & Apps. This announcement comes soon after the launch of Vodafone Music and Vodafone Sports by the company.
Vodafone Games & Apps powered by Disney India’s Interactive business is aimed at offering customers premium games and apps on both feature and smartphones. Through this association, Disney India will furnish the complete content catalogue along with the portal for this offering.
Via the Vodafone Games & Apps portal, subscribers will gain access to well-known Disney games such as Where’s My Water?, Where’s My Mickey?, Where’s My Perry?, Toy Story : Smash It!, Brave, Chennai Express, Disney Utility Apps including Mickey Planner, Donald Photo booth, Goofy Weather and more.
Customers can avail Vodafone Games & Apps by visiting live.vodafone.in/games or sending a simple text message to 111. The HTML5 portal will apparently showcase the best content as per handset compatibility.
The companies say Vodafone Games & Apps has support for all major platforms, namely Android, Java, Symbian and Blackberry.
Vodafone Games & Apps also offers user ratings and reviews, along with smart recommendation. The portal is also offering loyalty points, where customers receive points for every rupee spent, which can be redeemed on further apps and games.
If subscribers choose not to use credit cards to purchase paid apps, carrier billing is available through the subscriber’s Vodafone account. Vodafone Games & Apps also features a ‘Try and Buy’ system, that lets customers sample content for free in two tries.
Subscribers can also available of special price plans on the Vodafone Games & Apps portal. These include the ‘All you can eat value plan’, and ‘Premium content plan’. The former will grant access to six different game bundles, priced at Rs. 20, Rs. 25, Rs. 30, Rs. 49, Rs. 99 and Rs. 150. The ‘Premium content plan’ gives access to the ‘latest games’ at Rs. 50.
“Our endeavour has always been to provide engaging games to existing and new users in India through multiple digital access points and in turn cultivate an active gaming culture in the country. Our association with Vodafone is a step forward in our strategic relationship with them and creates an additional destination for exciting games and apps for their users,” said Sameer Ganapathy, VP & Head, Interactive – Disney India.
“The launch of Vodafone Games & Apps will bring across best of premium content on an interactive platform. Our association with Disney India will help us build a successful gaming business. Following the launch of Vodafone Music and Vodafone Sports few months ago, it complements our strategy to expand our digital offering and tailor it to mobile Internet users who are increasingly consuming content on the go,” said Vivek Mathur, Chief Commercial Officer, Vodafone India.