Data Driven Marketing and Advertising of India (DMAi) is an apex industry body for collective cause of advancing Data Driven Marketing & Advertising is organizing a three day exhilarating brainstorming session which begins on 22nd with a public meeting followed by National Convention on 23rd and 24th of January, 2014 at Radisson Blu, Delhi.
The theme for the third edition is ‘Be the Change’ and the convention spread over 3 days will host a strategic summit for the C-Suite, keynotes, debates, 15 dynamic conference streams, live certification & workshops, an expo and an awards program i.e Hall of Fame and Marketing Leader of the Year . Over 24 Marketing Masterminds have come together to shape the agenda & format of the convention. The convention will have over 100+ finest marketing minds as speakers and over 164 sessions to choose from.
“The event will showcase how ultra-segmented customers and hyper-personalized marketing programs through specific product, pricing & promotion actions can result in delightful customer experience and better returns” said Rajesh Kumar, Marketing Head, SAP, Indian sub-continent.
According to Nita Kapoor, COO, Godfrey Phillips said, “I believe DMAi has a great idea going. I volunteered my time because recognizing and bringing forth visionaries and exhibiting their transformations have a larger impact than we assume. Responsible & sustainable marketing is the call of the times. Sharing the best practices in play can benefit the entire industry.”
Vatsal Asher, CEO, DMAi, noted “I am humbled & overwhelmed with unflinching support from the global DMA’s, the international fraternity and the marketing leadership in India to create India’s most comprehensive & largest marketing convention ever. With this I am confident of the Convention becoming a landmark event for all real time marketers.”
The convention aims to address the quest of CMOs and agency professionals who wants to leverage data and ‘Redefine customer understanding’ through a richer context and stronger behavior insights that go beyond simple demographic constructs and also some of the leading practitioners will deliver inspiring keynote sessions i.e. Costanza Tedesco, Sr. VP- Marketing Communications, New York, Jodie Sangster, CEO of ADMA, Winnifred Knight , Member of GAB- DMA, Luisa Mazinter, CEO –themarketingsite.com, Martin Nitsche, Vice- President from DDV.