September 24, 2020


Top Marketers to influence at DMAi 2014 Convention on January 22nd- 24th 2014 at Hotel Radisson Blu, Delhi, India

Data Driven Marketing and Advertising of India (DMAi) is an apex industry body for collective cause of advancing Data Driven Marketing & Advertising is organizing a three day exhilarating brainstorming session which begins on 22nd with a public meeting followed by National Convention on 23rd and 24th of January, 2014 at Radisson Blu, Delhi.

Vatsal Asher - CEO, DMAi
Vatsal Asher – CEO, DMAi

The theme for the third edition is ‘Be the Change’ and the convention spread over 3 days will host a strategic summit for the C-Suite, keynotes, debates, 15 dynamic conference streams, live certification & workshops, an expo and an awards program i.e Hall of Fame and Marketing Leader of the Year . Over 24 Marketing Masterminds have come together to shape the agenda & format of the convention. The convention will have over 100+ finest marketing minds as speakers and over 164 sessions to choose from.

 “The event will showcase how ultra-segmented customers and hyper-personalized marketing programs through specific product, pricing & promotion actions can result in delightful customer experience and better returns” said Rajesh Kumar, Marketing Head, SAP, Indian sub-continent.

According to Nita Kapoor, COO, Godfrey Phillips said, “I believe DMAi has a great idea going. I volunteered my time because recognizing and bringing forth visionaries and exhibiting their transformations have a larger impact than we assume. Responsible & sustainable marketing is the call of the times. Sharing the best practices in play can benefit the entire industry.”

Vatsal Asher, CEO, DMAi, noted “I am humbled & overwhelmed with unflinching support from the global DMA’s, the international fraternity and the marketing leadership in India to create India’s most comprehensive & largest marketing convention ever. With this I am confident of the Convention becoming a landmark event for all real time marketers.”

The convention aims to address the quest of CMOs and agency professionals who wants to leverage data and ‘Redefine customer understanding’ through a richer context and stronger behavior insights that go beyond simple demographic constructs and also some of the leading practitioners will deliver inspiring keynote sessions i.e. Costanza Tedesco, Sr. VP- Marketing Communications, New York, Jodie Sangster, CEO of ADMA, Winnifred Knight , Member of GAB- DMA, Luisa Mazinter, CEO –themarketingsite.com, Martin Nitsche, Vice- President from DDV.

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