Various market research firms have indicated a rise in the shipment of audio products in India, with a significant portion being true wireless stereo (TWS) offerings. These TWS products are now equipped with advanced features like active noise cancellation, high-quality sound, and immersive experiences. A recent report has compiled a list of preferred features among average Indian consumers.
According to a survey conducted by JBL ahead of Make Music Day on June 21, conversational AI in audio products emerged as the most desired feature. Respondents expressed their interest in having voice assistants such as Google, Siri, and other built-in voice recognition in their audio devices.
The survey highlights “the growing importance of conversational AI in audio products,” with participants emphasizing their preference for voice assistants and built-in voice recognition.
Other prioritized features among Indian users include app compatibility, fast charging, dust and water resistance, and active noise cancellation.
“These features play a crucial role in shaping the audio preferences of Indian consumers,” stated the JBL survey.
Streaming platforms are the preferred source for music consumption, as revealed by the survey, with 62% of respondents selecting them as their preferred music hubs.
Wireless headphones are the most favored audio product among Indians. Participants are willing to invest in audio devices that offer superior quality, durability, and immersive experiences to enhance their musical journeys. The survey highlights that nearly half of the participants opt for personal wireless headphones, prioritizing an immersive music listening experience.
“The survey findings indicate a significant shift among Indian audio enthusiasts, showing their readiness to invest in audio products that prioritize quality and durability,” the survey report added.
Other notable findings include 83% of respondents acknowledging the stress-relieving effects of music, and 86% of millennials and Gen Z individuals using music to boost their confidence.
