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The Direct CLOUD Advantage: Why Businesses are Switching to DirectCLOUD

Mr. Sudhir Kunder, Country Director, DE-CIX India 

Cloud services are critical in fostering innovation, improving business efficiency, and making it easier for businesses to scale up their operations in the digital era, especially with today’s accelerating AI adoption. A significant number of business leaders and decision-makers recognise the cloud as critical to driving forward the digital transformation initiatives of the businesses they control. However, they are frequently put off by the high costs and complexities involved in putting a resilient multi-cloud strategy into practice.

Many technology experts and solution providers advise businesses to adopt multiple cloud providers in order to improve efficiency, increase flexibility, and generate new opportunities. However, this approach often entails managing multiple contracts, engaging in multiple negotiations and transactions, possessing technical knowledge, and making significant investments. 

Reach 90% of the Indian cloud market simply, through a Single Access Port

DirectCLOUD, a cutting-edge interconnection solution, has transformed the way businesses connect to cloud providers by eliminating the need for multiple third-party vendors and in-house technical expertise. DirectCLOUD eliminates the need for costly on-premise infrastructure, resulting in lower administration and overhead costs. With this unique solution, users can directly access known cloud platforms such as Google Cloud, AWS, Azure, and Oracle Cloud via a single access port. 

This cutting-edge service enables seamless connectivity and covers ≥ 90% of the Indian cloud market without the need for any additional infrastructural upgrades. This simplicity allows for a greater emphasis on essential abilities and more efficient resource allocation when using DirectCLOUD’s infrastructure to access cloud data storage, processing, and computing resources.

Better performance and security of cloud connectivity

DirectCLOUD users benefit from avoiding public Internet, which results in fewer network hops between the origin and the destination. Controlling the data pathway in this way not only reduces the latency and improves the performance of the connection, but also improves data sovereignty and security.

Businesses of all sizes, from startups to Fortune 500 companies, use DirectCLOUD because of its many advantages. For telecommunications companies (Telcos), data centers, and internet service providers (ISPs) that serve these businesses, this represents an opportunity for additional revenue and value-adding to portfolios. Due to the service’s white-labelling capabilities, ISPs, Telcos, and Data Centers can increase their revenue by reselling DirectCLOUD under their own name. This means that they can benefit from a plethora of revenue streams, all thanks to their Single Access Port.

DirectCLOUD has been instrumental in enabling Indian consumers to make informed decisions when selecting data centers. DirectCLOUD has become a deciding factor for users in their data center selection process by emphasizing the importance of cloud connectivity. 

Two case studies below illustrate the benefits of the service:

Case Study 1

A well-known consumer optics company in Bangalore that relies on Amazon Web Services but is slowed to a crawl by 330 milliseconds of latency whenever it tries to access AWS at Singapore via the public internet. Their latency after migrating to DE-CIX India’s DirectCLOUD dropped to 40ms. They have not reported any trouble ticket in the past two years and are now enjoying seamless and error-free connectivity.

Case Study 2 

Since DE-CIX India’s DirectCLOUD solution can be “white-labeled,” one of the country’s largest telecom companies is reselling it under its own brand name. As a result of our service, they’ve established themselves as a go-to vendor, facilitating digital transformation for hundreds of small and medium-sized businesses and large corporations, as well as one of our Largest Data Centre Providers, which incorporated these services into their service offering. This demonstrates both the service’s remarkable adaptability and the provider’s ability to profit financially from their Single Access Port in a variety of ways.

Guaranteed performance levels give customers extra confidence

DE-CIX has a deeply rooted commitment to supporting small and medium businesses (SMBs), small and medium enterprises (SMEs), and large enterprises with their digital transformation. This commitment is mirrored in the DirectCLOUD service as well. Not only are the connections offered cost-effective, but they also have increased strength, resilience, redundancy, reliability, and security.

DE-CIX India goes above and beyond to ensure that DirectCLOUD customers receive a predetermined level of performance, availability, and reliability. This is achieved by implementing guaranteed Service Level Agreements (SLAs). By establishing these SLAs, DE-CIX India offers customers, confidence in the consistent quality and dependability of the services they receive.

Accelerate digital transformation for direct connectivity to the cloud

To summarise, DE-CIX’s DirectCLOUD provides simple and cost-effective cloud access for businesses looking to leverage the power of the cloud. In today’s competitive market, its direct connection, flexibility, and dependability enable organisations to accelerate digital transformation, improve flexibility, and stay ahead of the competition. To fully realise the benefits of cloud computing for any company, businesses are switching to DirectCLOUD.  

Access to multiple cloud providers is simpler than ever before with DE-CIX India’s DirectCLOUD. 

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