August 9, 2020

“The best practice is to change the marketing and sales.”-Mr. Rohit Nandwani, Chief Operating Officer, Hammer Audio.

Nisha Harshwal:-What are the changes that company witnessed in the Indian market?

Mr. Rohit Nandwani:-Due to Pandemic of COVID-19, the Indian market has seen a slump for a few months now. Although, for a few sectors/industries, the Indian market will take a boom and stabilize the economy. But still, people have restricted their buying behavior which slows the money flow in the market. So after the recession of 2008, the Indian market has witnessed a slow downfall.

Nisha Harshwal:-What marketing strategies company used to overcome those changes?

Mr. Rohit Nandwani:-This crisis has affected almost all the industries. The industries need to reinvent themselves for the future. So to maintain social distancing and accept the fact that people don’t want to come out of their home unnecessarily, new marketing strategies involve online content marketing and virtual dealings. Nevertheless, though customers are not buying right now due to financial crunch but they will surely buy in the coming future. Therefore, the best practice is to change the marketing and sales funnel to accommodate this new reality.

Nisha Harshwal:-What has been the company’s growth in these years?

Mr. Rohit Nandwani:-Hammer is one and half years old brand, and yes we have seen growth in such time.  As like for other companies we have faced downfall at the time of lockdown but it started with the boom after the unlock phase. So in coming future we expect a high growth and expansion of the Hammer.

Nisha Harshwal:-What are the major competitors in Indian market?

Mr. Rohit Nandwani:-In our industry we have 3 types of competitors

  • Mobile companies like Apple.

  • Pure audio companies like JBL  and,

  • Private label players .

Nisha Harshwal:-What makes you different from your competition?

Mr. Rohit Nandwani:-We are available for our customers whenever they require our assistance. We providing them with all range of products with latest technology that helps us to stand separately and recognized.  We are trying to provide the look and feel of the products as customers are looking for. Most of our Smart Band Watches and Earbuds are designed to give the Athleisure look to the wearer.

Nisha Harshwal:-What are your global expansions?

Mr. Rohit Nandwani:-We are planning to come up with more new tech truly wireless earphones and are undergoing internationalization procedure based on our brand image. Providing what consumers are looking for is our new goal, to fulfill their needs and demands in their audio and fitness devices.

Nisha Harshwal:-What message would you like to give to our readers on behalf of the channel?

Mr. Rohit Nandwani:-To all the readers, be safe and stay home. Keep social distancing and be healthy. Have fun at home while passing your time with Hammer gadgets for your workout, movies, series, dancing etc.

Nisha Harshwal:-Which have been your best selling products?

Mr. Rohit Nandwani:-Our newly launch Hammer KO Sports Earbuds and Hammer Bash are our current bestselling products.