The BBC, the largest news organization in the UK, has outlined its principles for evaluating the use of generative AI, emphasizing its commitment to the public’s best interests, respecting artists’ rights, and maintaining transparency about AI-generated content.
The BBC plans to collaborate with tech companies, media organizations, and regulators to safely explore the potential of generative AI in journalism, content discovery, archives, and personalized experiences.
While embracing AI-driven journalism, the BBC has blocked web crawlers, including those from OpenAI, from accessing its websites to protect its copyrighted material and safeguard the interests of license fee payers.
